December 28, 2014 4:41 PM ET

Internet Software and Services

Company Overview of Visual IQ, Inc.

Company Overview

Visual IQ, Inc. offers a hosted cross channel marketing intelligence software for marketers and agencies. The company offers IQ Intelligence Suite of hosted software products, including IQ Insight, which allows users to view, report upon, and compare the performance of channels, campaigns, and marketing tactics side by side, as well as to analyze that performance by various criteria specific to their companies, industries, or business models through interactive dashboards and reporting tools; IQ Envoy, which enables users to understand their cross channel and cross campaign attribution; and Audience IQ, a product that connects the understanding that users gain through IQ Insight and IQ Envoy...

75 Second Avenue

Suite 330

Needham, MA 02494

United States

Founded in 2005





Key Executives for Visual IQ, Inc.

Co-Founder and Chief Executive Officer
Chief Financial Officer
Age: 50
Vice President of Engineering & Operations
Director of Solutions & Analytics Group
Compensation as of Fiscal Year 2014.

Visual IQ, Inc. Key Developments

Visual IQ and Marin Software Incorporated Formalize Strategic Partnership

Visual IQ and Marin Software Incorporated announced the companies have officially partnered to help joint clients maximize the effectiveness of paid search campaigns through attribution-powered insights. With Marin Software meeting the criteria of Visual IQ's Vision Certified Partner Program and Visual IQ becoming a Marin Connect certified partner, data from Visual IQ's IQ Intelligence Suite will be available to joint customers within the Marin platform. Attribution quantifies the true impact that every marketing touchpoint across the entire purchase funnel has on producing a conversion, providing a powerful way for brands and agencies to make more informed decisions about future media buys. As a result of the Visual IQ-Marin partnership, brands will now be able to seamlessly buy keywords based on the attribution insights gleaned across all online and offline channels. This is powered by a feed from IQ Deploy, the media buying enablement product within the IQ Intelligence Suite, that automatically pushes attributed data directly into the Marin platform for execution across multiple search platforms. The Media Kitchen Taps Visual IQ and Marin to Improve Search Performance for Clients: Media planning and buying advertising agency, The Media Kitchen, is already reaping the benefits of the partnership to improve search performance for their clients. Through the integrated solution, The Media Kitchen is able to compare current click conversion metrics from Marin side-by-side with a corresponding set of attributed TrueConversion metrics from Visual IQ that take into account the extent to which other channels, campaigns and tactics are influencing keyword performance so they can make better-informed optimization decisions.

Visual IQ, Inc. and Tapad Team Up to Bolster Cross-Device Attribution

Visual IQ, Inc. announced that it has forged a strategic partnership with Tapad. Through the partnership, Visual IQ will offer marketing performance insights across PCs, smartphones and tablets to its clients. By combining the advanced attribution methodology within Visual IQ's IQ Intelligence Suite with Tapad's Device Graph(TM) Access product, marketers will receive an unparalleled, comprehensive view of media impact across multiple devices. This holistic view will enable marketers to understand the true effectiveness of mobile and tablet campaigns, and to optimize the spend across mobile, desktop, tablets and other devices.

Visual IQ Completes Integration with Adobe Marketing Cloud

Visual IQ announced it has bolstered its existing integrations with Adobe Marketing Cloud. Driven largely by joint customer demand, Visual IQ has integrated its IQ Intelligence Suite, a comprehensive set of marketing solutions that leverages the industry's most rigorous and accurate attribution marketing science to calculate the true quantitative impact of each marketing touchpoint, with Adobe Marketing Cloud. As a result, marketers will be able to seamlessly integrate advanced attribution data with their existing cross channel analytics and better understand audience performance across media channels. The integrations combine the power of Adobe Marketing Cloud that marketers know and use every day with the ability to more accurately measure, personalize and optimize marketing campaigns and digital experiences through the robust cross channel analytics and attribution capabilities found in the IQ Intelligence Suite. Visual IQ will significantly augment the existing capabilities found in Adobe Marketing Cloud through integrations across four Adobe solutions: Audience Targeting -By seamlessly uniting the first, second and third-party audience data found in Adobe AudienceManager with algorithmically attributed performance metrics within Visual IQ's Audience IQ, the company's audience intelligent product, brands and agencies gain a richer understanding of the right audiences to target based on propensity to convert, lifetime value, etc. The integration also provides insight into the optimal combination of marketing tactics for each audience segment that will be most effective in meeting their marketing goals. Armed with this information, marketers and their agencies can then optimize programs for individual audience segments on an ongoing basis. Integrated Reporting -Joint customers will now be able to leverage Visual IQ's TrueMetrics data within Adobe Analytics, enabling them to normalize media performance data across disparate channels and campaigns and provide a common set of KPIs so that marketers receive a true apples-to-apples comparison on performance. This integrated reporting ultimately provides greater level of insight into conversions and conversation paths. Keyword Optimization -Through an automated feed from IQ Deploy, the media buying enablement product within the IQ Intelligence Suite, into Adobe Media Optimizer, brands and agencies will be able to review their paid search performance and optimize future keyword buys based on more accurate, attribution-informed TrueMetrics, rather than last click metrics. The integration also enables automated execution across many different search platforms. Tag Management -This integration dramatically streamlines the tag management process by enabling clients that use Adobe's Dynamic Tag Management capability to easily add Visual IQ's proprietary tag to every web page where the Adobe tag is already deployed. As brands and agencies add new digital channels to their marketing ecosystem, they can leverage the integration to deploy tags to these new channels with minimal time, effort and resources.

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