April 23, 2014 11:56 PM ET

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Company Overview of Woodman Labs, Inc.

Company Overview

Woodman Labs, Inc., doing business as GoPro, an activity image capture company, produces and sells versatile cameras for consumers, professional athletes, and video production professionals. It offers wearable and gear-mountable cameras and accessories. The company also sells mounting and other accessories, including wall and auto chargers, rechargeable Li-Ion batteries, SD memory cards, replacement HD housings, HD skeleton housings, lens replacement kits, floaty backdoors, anti-fog inserts, 3D glasses, and composite cables. It sells its products through specialty retailers and distributors, including specialty sports retailers in the United States and internationally; and through its online...

2450 Cabrillo Highway South

Suite 250

Half Moon Bay, CA 94019

United States

Founded in 2004





Key Executives for Woodman Labs, Inc.

Founder and Chief Executive Officer
Director of Sports Marketing
Compensation as of Fiscal Year 2013.

Woodman Labs, Inc. Key Developments

Woodman Labs, Inc. and ESPN Join Forces to Elevate the Global X Games Experience

Woodman Labs, Inc. is teaming with ESPN, to bring the action of the X Games to life like never before. This comes on the heels of ESPN's extensive investment in their new global X Games platform, expanding to three additional countries across Latin America and Europe in 2013. The three-year agreement centers on GoPro's unique ability to offer unprecedented angles, perspectives and points of view -- all in broadcast quality -- to create a more engaging experience for action sports fans across the world. In addition to continuing its widely viewed Course Previews from previous X Games, GoPro will headline major event activations such as GoPro Snowmobile Best Trick at X Games Aspen and GoPro BMX Big Air at X Games Los Angeles. GoPro will also produce its own content for each X Games, focusing on athlete stories and cultural narratives.

Woodman Labs, Inc. Launches HERO3, World's Most Versatile Life-Capture Camera

Woodman Labs, Inc. announced global availability of its new line of next generation HERO3 cameras. Debuted earlier this month to global media, the HERO3 is now shipping worldwide and is available in three models. GoPro's model, the HERO3: Black Edition, is the most advanced GoPro camera ever. With no expense spared in its development, the HERO3: Black Edition is 30% smaller, 25% lighter and 2x more powerful than previous models. Wearable, gear mountable, and waterproof to 197' (60m), the HERO3: Black Edition is capable of capturing ultra-wide angle HD video at 1080p-60 frames per second (fps), 1440p-48 fps, 720p-120 fps, 2.7Kp-30 fps and 4Kp-15 fps. The HERO3: Black Edition can also capture 12MP photos at a staggering rate of 30 photos per second. Built-in Wi-Fi, GoPro App compatibility, and the included Wi-Fi Remote (normally a separate $79.99 accessory) make the HERO3: Black Edition arguably the world's most powerful and versatile solution for capturing and sharing immersive and engaging footage of the user favorite life experiences. With well over 3 million HD GoPro cameras sold since debuting in November of 2009, the HERO3: Black Edition is well positioned to be another global best-seller. Whether worn on the chest while skiing, mounted to a motorcycle to record a spirited ride, or worn on the head to document the birth of a first-born child, the HERO3: Black Edition captures stunning hands-free footage of life experiences with professional quality normally seen only in professional productions. The HERO3: Black Edition captures professional, cinema-quality video at 2X the resolution and 2X the frame-rate of previous models while delivering 2X better low light performance. Slow-motion aficionados and industry professionals will love the HERO3: Black Edition's 1080p-60 frames per second (fps), 720p-120 fps, WVGA-240 fps, 960p-100 fps and 1440p-48 fps video modes while those desiring the possible resolutions will appreciate the 2.7KP-30 fps and 4KP-15 fps video modes. 4Kp-15 fps video mode also represents a powerful still image capture mode in that it can be used to capture continuous 8MP+ video stills at a rate of 15 frames per second. 3X Faster Photo Performance: The HERO3: Black Edition's photo performance is 3X improved, now boasting 12MP burst capture at a staggering 30 frames per second with 2X better low light performance compared to previous models. Still Photo and Time-lapse Photo modes remain the same but are now joined by a new Continuous Photo mode that captures continuous 12MP stills at a steady 3, 5, or 10 photo-per-second rate, up to 30 photos at a time. Improved Sharpness, Less Distortion: The HERO3's reduced-distortion, 6-element aspherical lens combines with user-selectable Ultra-wide, Medium and Narrow field-of-views to deliver more perspective-capture options than ever before. Add the totally updated flat-lens waterproof housing that delivers stunning image sharpness both above and below water and you've got one of the most powerful and durable image capture solutions on the planet. Redesigned Audio System: Understanding that sound quality is as important as image quality, GoPro engineers completely redesigned the HERO3 to be as adept at capturing the subtle, natural sounds of voice and music as it is at capturing the immersive sounds of sport. Also improved is GoPro's already famous wind-noise reduction, ensuring that you'll hear more of passion, be it engine or expletives, and less of the wind during high-speed activities. Built-in Wi-Fi and Wi-Fi Remote Included: The HERO3: Black Edition features built-in Wi-Fi and includes GoPro's Wi-Fi Remote accessory. The Wi-Fi Remote is normally available as a $79.99 accessory but is included with the HERO3: Black Edition. The Wi-Fi Remote is waterproof, wearable and can control up to 50 Wi-Fi-enabled GoPros at a time from a range of 600'. The HERO3's built in Wi-Fi means it can also be controlled by iOS smartphones and tablets running the GoPro App. The GoPro App enables full camera control and live scene preview on any compatible iOS smartphone or tablet with support for Android smartphones and tablets coming Winter 2012.

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