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November 23, 2009 9:32 AM ET
Software and Technology Services
AudienceScience Inc.

Company Overview

AudienceScience Inc. offers behavioral targeting platform and marketplace for the digital media industry. The company’s solutions include Targeting Marketplace, a platform that enables advertisers to find audiences for their messages on the Web; Discovery, a target audience search tool; and Behavioral Segments, a consumer behavioral data warehouse. It also collects, measures, and segments people's interests and intent through their Web behaviors. The company’s clientele include Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital. AudienceScience, formerly known as Revenue Scien...

Detailed Description

1110 112th Avenue NE

Suite 300

Bellevue, WA 98004

United States

Founded in 2000

Phone:

425-216-1700

Fax:

425-216-1777

www.AudienceScience.com

Key Executives

Chief Executive Officer
Age: 50
Chief Operating Officer and Chief Financial Officer
Age: 44
Chief Technology Officer
Vice President and General Counsel
Managing Director of European Operations
Compensation as of Fiscal Year 2009.

Key developments for AudienceScience Inc.

AudienceScience Inc. Partners with Coremetrics to Provide an Integrated Solution

AudienceScience Inc. has partnered with Coremetrics to provide an integrated solution that facilitates targeting for users of Coremetrics AdTarget. Coremetrics Analytics and marketing optimization applications provide actionable insight for guiding critical marketing decisions. Now, users of the new AdTarget application have access to a simple way to target or retarget their prospects with seamless functionality. By leveraging their existing Coremetrics analytics tags, clients can now syndicate their non-personally identifiable visitor activity data to AudienceScience, eliminating the need to place additional ad network tags on their pages. Moreover, since Coremetrics tags are placed throughout the entire website, clients can define and syndicate highly segmented activities, well surpassing the capabilities offered by ad network tags. AudienceScience can then easily launch targeted display ad campaigns that deliver highly relevant messages to users across the AudienceScience Targeting Marketplace.

AudienceScience Inc. Announces Executive Changes

AudienceScience Inc. announced that they have hired former Financial Times head of sales, Stuart Colman, as the new head of European operations. Mr. Colman replaces Jeremy Mason, who will be returning to Seattle where the company is headquartered. In his new role, Mr. Colman will be responsible for growing the company's European publisher and agency partnerships, managing the team that supports the partner relationships, driving the strategic direction of Audience Science in Europe, and continuing the company's strong industry involvement.

Revenue Science, Inc. has Changed its Name to AudienceScience

On February 20, 2009, Revenue Science, Inc. changed its name to AudienceScience

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