November 28, 2014 5:09 PM ET


Company Overview of Undertone Networks, Inc.

Company Overview

Undertone Networks, Inc. develops digital advertising solutions for brands. The company offers a suite of cross-screen video, high impact, and display ad formats that enable brands, advertisers, agencies, trading desks, marketers, and media owners to engage consumers across smartphones, tablets, and desktops. It also offers a suite of studies and reports that measure various aspects of client’s campaign’s performance. The company was founded in 2001 and is based in New York, New York with additional operations in Europe. Undertone Networks, Inc. operates as a subsidiary of Intercept Interactive, Inc.

340 Madison Avenue

8th Floor

New York, NY 10173

United States

Founded in 2001



Key Executives for Undertone Networks, Inc.

Chief Executive Officer and Director
Age: 42
Founder and Non-Executive Chairman
Co-Founder and Chief Evangelist
Chief Financial Officer
Chief Client Officer
Compensation as of Fiscal Year 2014.

Undertone Networks, Inc. Key Developments

Undertone Launches New Technology Platform 'Virtuoso'

Undertone announced the launch of its new technology platform, Virtuoso. Virtuoso is an end-to-end platform solution that combines creative design, advanced data and analytics, and brand campaign planning and management. Programmatic inventory access will be the first product launched within the Virtuoso platform. Virtuoso provides marketers and agencies with automated access to a wide range of premium, high impact advertisements served across digital screens, and displayed on high quality publisher sites via two new exclusive programmatic offerings. ImpactDirect(TM), a programmatic direct offering focused on high impact advertisements including the IAB Rising Stars and synchronized banners, will give marketers access to exclusive inventory that has been filtered for brand safety and quality using Undertone's proprietary methodology and third party validation. In addition, the company's OpenMarket product will provide clients with the opportunity to purchase standard brand-safe inventory across the broader programmatic ecosystem.

Undertone Announces New Appointments

Undertone announced the appointment of Greg Glenday as Chief Revenue Officer and Chris McLoughlin as Vice President, East Coast Sales. Glenday joins the company following 18 years at Clear Channel Communications, where he was most recently President of Clear Channel's Connections division. In that role, he led ad sales strategy for all large advertisers across national and local spot, network, mobile, digital, live events, venues and branded content, and was responsible for developing integrated go-to-market strategies across all Clear Channel Media and Entertainment assets, including the iHeartRadio property. In his new role, Glenday will oversee Undertone's global revenue strategy and all customer support groups including sales planning and client services. The company further bolstered its sales leadership team with the recent addition of Chris McLoughlin, who joins Undertone as Vice President, East Coast Sales. McLoughlin came to the company from Wenner Media, where he served as Publisher of Rolling Stone and Men's Journal. McLoughlin also previously held senior sales roles at Hearst, Time Inc., and Condé Nast. In his new role, McLoughlin is responsible for managing and growing sales efforts from the company's New York headquarters, across both brand marketers and agencies.

Undertone Launches PageGrabber X

Undertone, announced the launch of PageGrabber X(TM), an immersive and interactive full-page takeover advertising format that serves seamlessly across smartphones, tablets, and desktops. PageGrabber X extends the company's popular desktop PageGrabber(R) format to mobile devices through a single creative built with responsive design. Built in HTML5, PageGrabber X serves on all devices from a single creative. The unit dynamically optimizes to best take advantage of the screen size, features, and functionality of individual devices, including their device orientation and interaction model (click and drag vs. tap and swipe). Because it uses the maximum amount of available screen real estate every time it is delivered, PageGrabber X is inherently viewable on all screens. PageGrabber X was developed using the Undertone Impact Accelerator(R), a proprietary framework which allows Undertone to rapidly launch, manage, and scale cross-screen responsive formats. This ensures an optimal creative experience regardless of changes in Web, browser, or device technology. Undertone Impact Accelerator's growing library of interactive capabilities allows clients to integrate social media feeds, photos, videos, countdown clocks, and animations into their messaging that will resize and render perfectly for any screen.

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