September 17, 2014 6:03 PM ET


Company Overview of Hungama Digital Media Entertainment Pvt. Ltd.

Company Overview

Hungama Digital Media Entertainment Pvt. Ltd., a digital entertainment company, aggregates, develops, publishes, and distributes Bollywood and South-Asian entertainment content worldwide. The company delivers content to consumers across mobile, Internet, and IPTV services. It provides mobile entertainment and value added services; manages mobile and digital campaigns; and operates a gaming studio to develop gaming content across multiple digital screens, such as mobile, PC, and television. The company undertakes consumer promos, trade activations, roadshows, corporate activations, school and college contact programs, trade marketing, product launches, concerts and rock shows, and meetings an...

F-1, 1st floor

Laxmi Woollen Mills Estate

Shakti Mills Lane

Off Dr. E. Moses Road, Mahalaxmi

Mumbai,  400011


Founded in 1999


91 22 2490 3344


91 22 2490 3355

Key Executives for Hungama Digital Media Entertainment Pvt. Ltd.

Chief Executive Officer and Managing Director
Vice President of Accounts & Finance
Head of Marketing and Business Head of Consumer Business
Age: 37
Head of Digital
Chief Operating Officer for the Consumer Business & Allied Services
Compensation as of Fiscal Year 2014.

Hungama Digital Media Entertainment Pvt. Ltd. Key Developments

Hungama & GameShastra, Inc. Ink JV for Localized Games

Hungama and GameShastra, Inc. has announced a joint venture to bring localized games on Consoles, handheld consoles, Smartphones, Desktops, and feature phones. The JV will be called Hungama Gameshashtra Pvt Ltd. It's not clear how much stake each of the companies have in the JV, it has awaiting a response from the company for more details. The first game from the venture, Hungama informs MediaNama, will be launched by February end. That is quick. Hungama had partnered with Gameshashtra to develop and launch games for Bollywood movie - Race 2, which is available on Android and iOS platform. Hungama will be responsible for bringing in its content and licensing deals to the Joint Venture. It claims that the company has exclusive IP (Nikhil adds: its own IP?) across genres including Bollywood, celebrities, sports, and lifestyle, in console gaming and games for the iOS and Android platforms. Gameshashtra will be responsible for making use of Hungama's content and IP to bring localized games on all platforms including consoles, handheld consoles, social networking sites, Desktops, and on mobile platform. Previously, Gameshashtra has developed titles like DesiAdda and Cart Kings on the PS2 platform. Zapak has recently partnered with Disney's Global Club Penguin to bring Club Penguin on Zapak platform - Zapak is now the official affiliate for Club Penguin in India. Last year, Zapak had also launched a cricket based social game, Cricville, on Facebook and Zapak Tambola on Facebook.

Hungama Digital Media Entertainment Pvt. Ltd. Announces Executives Changes

Hungama Digital Media Entertainment Pvt. Ltd. announced that Niloufer Dundh, Head - Integrated Media of the company has put down her papers. She is currently serving her notice period. At the company, she was responsible for sales function across media, including television, radio, out of home, print and digital. Hungama has not yet announced her replacement, however, Siddhartha Roy, Chief Operating Officer for consumer business and allied services, Hungama, will be working with Dundh's team until a replacement is announced.

Hungama Digital Media Entertainment Pvt. Ltd. Announces its Partnership with Adsmobi Inc. for Mobile Advertising to Monetise All India Inventory

Hungama Digital Media Entertainment Pvt. Ltd. announced its partnership with global mobile media buying platform Adsmobi Inc. for mobile advertising to monetise all India inventory. Adsmobi Inc. being a mobile media buying platformfocusing on placing successful mobile campaigns for mobile advertisers.Hungama Digital Media has successfully managed mobile campaigns for 350 brands globally. As a part of the partnership, Hungama India will monetise Adsmobi’s premium advertising traffic in India, bringing more brandadvertisers to the mobile arena in India.

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Private Placement
July 4, 2014

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