Mass Relevance announced that Beauty.com, a division of drugstore.com, inc., recently launched Front Row at Fashion Week using the Mass Relevance platform. Through Mass Relevance, Beauty.com offered consumers access to live streaming photos, videos, and social content from Fashion Week in an interactive online destination that integrated real-time, brand-relevant social conversations from Twitter. The experience, which encouraged participation and motivated visitors to join in the conversation during Fashion Week, included a stream of Tweets curated with the hashtag #BcomFrontRow. Consumers were also able to join the conversation via Twitter without leaving the visualization. A photo wall of behind the scenes shots was also curated and re-displayed from Twitter in real-time along with a spotlight highlighting Tweets from Beauty.com and other celebrated personalities, providing a unique view into Fashion week inside of the Beauty.com website. Behind the scenes, Mass Relevance's social engagement platform discovers, filters and displays the real-time conversations that drive the social hub experience. The Mass Relevance platform breaks down the silo between social media and brand advertising to offer a new way to inspire consumers and bring their experiences into the center of the brand. Through Mass Relevance, brands such as Beauty.com can spark and guide consumer conversation by leveraging social media curated from sources such as Twitter, Instagram, Facebook, YouTube, and Google+. Experiences created on the Mass Relevance platform are: Safe: Brands can now easily inspire consumers to generate and share relevant word of mouth from multiple mediums within a single, controlled experience that can be displayed across any digital endpoint. Relevant: Real time, social content is updated based on automated rules or hand moderation to create a continuously fresh user-experience. Sharable: Both editorial brand content and user-generated content can be shared socially. Visualizations built into the experience facilitate content generation, enabling people to Tweet, post, or comment through the social platform of choice without leaving branded site.

Mass Relevance Inc. introduced The Mass Relevance Mosaic (TM) for retailers and brands. The Mosaic integrates multiple social media sources, including Facebook, Twitter, Instagram, Google+ and YouTube, with editorial brand content in order to create a compelling, interactive brand experience that can live at any digital touchpoint. Displayed as a dynamic grid, The Mosaic is built from the ground up to drive participation and engagement: all content is sharable and visitors can join the conversation through their social platform of choice to co-create an experience that melds personal and brand stories in real time. The Recording Academy and Pepsi are some of the first brands to leverage the Mass Relevance Mosaic. The Mass Relevance Mosaic: Overview The Mosaic breaks down the silos between social media and brand advertising to offer a new way to inspire consumers and bring their experiences into the center of the brand. Brands using The Mosaic gain a new way to spark and guide consumer conversation by seeding compelling content alongside complementary social media curated from Twitter, Instagram, Facebook, YouTube, and Google+ using the Mass Relevance platform. Key features include: Safe: Brands can now easily inspire consumers to generate and share relevant word of mouth from multiple mediums within a single, controlled experience that can displayed across any digital endpoint. Relevant: Real time, social content is updated based on automated rules or hand moderation to create a continuously fresh user-experience. Sharable: Both editorial brand content and user-generated content can be shared socially. Visualizations built into the experience facilitate content generation, enabling people to Tweet, post, or comment through the social platform of choice without leaving the Mosaic.

Mass Relevance Inc. announced that it is enabling a new era of social engagement with its photo offering SocialPhoto(TM). Now, through Mass Relevance, brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+, to create new kinds of brand experiences. These custom visualizations bring social to life through the camera lenses of customers. Clients like FOX Sports, Ford and Victoria's Secret are among the first to build experiences with Instagram content, using the new Mass Relevance capabilities to encourage participation and engage consumers. Using the Mass Relevance platform, clients can discover, filter, moderate and display real-time photo content into any brand experience (mobile, web, digital display) to increase engagement and sales. Photos are displayed within dynamic visualizations, such as a Photo Wall, Leaderboard or Poll, which can also include other social content sources. Client examples include: FOX Sports - A social hub created for its coverage of the MLB Playoffs. The hub featured a stream of real-time content showcasing fan conversation, the top five trending players, a mad-lib experience, and a photo-wall populated by real-time Instagram content; Ford's Random Acts of Fusion - A social destination within Ford Fusion's YouTube page displaying a mosaic of real-time content curated from Twitter and Instagram alongside editorial brand content such as videos, articles and testimonials. Customized user controls allow people to sort by topics such as efficiency, performance and design; and Victoria Secret - A Fashion Show Buzz page serves as a digital countdown to the annual Victoria Secret Fashion Show, generating momentum and fan engagement leading up to the live event. A customized Facebook tab includes a dynamic grid of fresh content curating behind the scenes pictures and fan photos sourced from Instagram.