October 25, 2014 12:02 PM ET

Internet Software and Services

Company Overview of Mass Relevance Inc.

Company Overview

As of April 2, 2014, Mass Relevance Inc. was acquired by Spredfast, Inc. Mass Relevance Inc. develops and offers cloud-based software for media and entertainment sectors. Its software enables social media content aggregation, filtration, and integration. The company's clientele include CISCO, GolfDigest, msnbc, NBC Sports, and Pepsi. It was formerly known as TweetRiver and changed its name to Mass Relevance Inc. in December, 2010. The company was founded in 2009 and is based in Austin, Texas.

800 Brazos Street

Suite 340

Austin, TX 78701

United States

Founded in 2009





Key Executives for Mass Relevance Inc.

Mass Relevance Inc. does not have any Key Executives recorded.

Mass Relevance Inc. Key Developments

Mass Relevance Inc. Presents at OASIS: Montgomery Summit, Mar-05-2014 03:30 PM

Mass Relevance Inc. Presents at OASIS: Montgomery Summit, Mar-05-2014 03:30 PM. Venue: Fairmont Miramar Hotel & Bungalows, 101 Wilshire Boulevard, Santa Monica, California, United States.

Mass Relevance Launches New Platform Aimed at Doubling Speed to Deploy Real-Time Social Experiences

Mass Relevance announced the new Mass Relevance Platform, a first-class solution that allows brands, media and agencies to integrate authentic social content into engaging visual experiences with ease, speed and consistency like never before. For the first time, this new platform allows even marketers with no technical expertise to develop campaigns with stunning social content in real-time, while remaining powerful enough for developers to create completely unique experiences. The enhanced global platform will function as the ultimate destination for marketers to amplify their message, fuel content generation and increase customer engagement while maintaining brand integrity. Based on three years of research, as well as client, agency and partner feedback, Mass Relevance identified a pressing need for marketers to quickly and efficiently customize integrated social experiences within campaigns as trends change and opportunities arise. By offering a single, user-friendly solution architected to ensure complete in-house ownership, marketers no longer need to rely on design and development teams to execute campaigns. With the upgraded platform, Mass Relevance clients can immediately analyze and produce relevant, engaging experiences fueled by content from every major social network including Twitter, Instagram, Facebook, Vine, Google+ and YouTube. The new Mass Relevance Platform not only allows marketers to effortlessly create interactive content, but very uniquely offers active solutions that encourage user participation and further amplification. Several new features further distinguish the solution by empowering cross-functional teams to envision, execute and manage social experiences with ease and speed: Visualization Builder allows marketers to customize the theme and social content sources for each visualization. Action-oriented menus empower marketers to create stunning social experiences across any digital touch-point without the support of a developer; Builder Pro gives developers the power to create entirely new, custom templates within the platform. With Builder Pro access, the Mass Relevance open platform is flexible enough for developers to build custom social experiences that can be saved as templates for future use; Spaces is a new way to create and manage digital real-estate in the cloud, giving marketers autonomy to publish social experiences on any screen or web property without ongoing technical resources; Content Management capabilities allow teams to collaborate on developing experiences. Developers, marketers and designers can now organize and manage activities, and easily share assets with each other in a single location, enabling them to launch social campaigns faster; Discover arms clients with insights to build the most compelling and relevant social experiences. Users can explore social content before building and deploying social campaigns by easily adjusting to in-the-moment conversations, trends and influencers; Reporting dashboard provides clients with a snapshot of metrics that indicate how successfully content streams and social experiences are driving engagement, content generation and amplification.

Mass Relevance Appoints Tim Kopp to its Board of Advisors

Mass Relevance announced the appointment of Tim Kopp to its Board of Advisors. Kopp is a renowned marketing executive who helped pioneer new digital channels and strategies as Vice President, Global Interactive Marketing at the Coca-Cola Company and Head of Interactive Marketing for beauty care division at Procter & Gamble.

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