September 18, 2014 1:01 AM ET

Food Products

Company Overview of The FRS Company, LLC

Company Overview

The FRS Company, LLC manufactures and distributes healthy energy drinks. It offers powders, chews, and ready-to-drink cans in various flavors, including pomegranate, wild berry, peach mango, orange, apricot nectarine, mixed sampler products, concentrates, pomegranate blueberry, pineapple mango, and lemon lime. The company’s products are sold through retail stores and online. The FRS Company, LLC was formerly known as New Sun Nutrition LLC and changed its name in 2007. The company was founded in 2004 and is based in Torrance, California.

101 Lincoln Centre Drive

Suite 500

Foster City, CA 94404

United States

Founded in 2004

Phone:

805-684-5950

Fax:

805-684-5960

Key Executives for The FRS Company, LLC

Chief Executive Officer and Chief Financial Officer
Founder and Director
Head of Product Development
General Counsel
Vice President and General Manger of National Account Sales
Compensation as of Fiscal Year 2014.

The FRS Company, LLC Key Developments

The FRS Company Appoints Richard Libonate as Senior Vice President of Sales

The FRS Company announced that Richard Libonate will rejoin the Company as Senior Vice President of Sales. In that capacity, he will oversee all sales activities for FRS. Libonate is returning to FRS after spending 3 years at Promax Nutrition, where he was head of sales and served on their Board of Directors. He previously held leadership positions at Cadbury Schweppes, The Snapple Beverage Group, A&W, and Coca-Cola.

The FRS Company Announces Management Changes

The FRS Company announced completion of two strategic initiatives: the acquisition of Nutravail and the rollout of an enhanced distribution network. As part of these initiatives, FRS will be making changes to its management team. CEO Carl Sweat, who has been instrumental to the company's national expansion, will be leaving FRS. Dave Henderson, CFO of the company for nearly five years, will assume responsibility as acting CEO of FRS. Rick O'Neil will continue to lead Nutravail as CEO and President, and will also join the leadership team of The FRS Company.

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