Company Overview of The FRS Company, LLC
The FRS Company, LLC manufactures and distributes healthy energy drinks. It offers powders, chews, and ready-to-drink cans in various flavors, including pomegranate, wild berry, peach mango, orange, apricot nectarine, mixed sampler products, concentrates, pomegranate blueberry, pineapple mango, and lemon lime. The company’s products are sold through retail stores and online. The FRS Company, LLC was formerly known as New Sun Nutrition LLC and changed its name in 2007. The company was founded in 2004 and is based in Torrance, California.
101 Lincoln Centre Drive
Foster City, CA 94404
Founded in 2004
Key Executives for The FRS Company, LLC
Chief Executive Officer and Chief Financial Officer
Head of Product Development
Vice President and General Manger of National Account Sales
Compensation as of Fiscal Year 2013.
The FRS Company, LLC Key Developments
The FRS Company Appoints Richard Libonate as Senior Vice President of Sales
Apr 24 13
The FRS Company announced that Richard Libonate will rejoin the Company as Senior Vice President of Sales. In that capacity, he will oversee all sales activities for FRS. Libonate is returning to FRS after spending 3 years at Promax Nutrition, where he was head of sales and served on their Board of Directors. He previously held leadership positions at Cadbury Schweppes, The Snapple Beverage Group, A&W, and Coca-Cola.
The FRS Company Announces Management Changes
Jan 31 13
The FRS Company announced completion of two strategic initiatives: the acquisition of Nutravail and the rollout of an enhanced distribution network. As part of these initiatives, FRS will be making changes to its management team. CEO Carl Sweat, who has been instrumental to the company's national expansion, will be leaving FRS. Dave Henderson, CFO of the company for nearly five years, will assume responsibility as acting CEO of FRS. Rick O'Neil will continue to lead Nutravail as CEO and President, and will also join the leadership team of The FRS Company.
The FRS Company, LLC Unveils New Products Focused on Weight Management and Immune System Support
May 10 12
The FRS Company, LLC announced the launch of two groundbreaking new beverages: Healthy Slim(TM), to support weight loss, and Healthy Defense(TM), for immune system support. Both products feature innovative ingredients, backed by strong clinical evidence, and FRS will be the first company to offer them in a beverage at major retailers across the country. Combined with the company's Healthy Energy(R) and Healthy Protein(TM) products, this launch expands the FRS product lineup to encompass a full range of consumer health and wellness needs. Healthy Slim(TM) and Healthy Defense(TM) are currently available on the company's website www.frs.com, and are rolling out at GNC stores nationwide as well as regional grocery customers in the West, Midwest and Northeast. The products will feature 4 delicious new flavors: tropical, strawberry melon, pomegranate blueberry, and citrus pomegranate. Formulated with ingredients proven to help curb appetite and increase energy levels, this new beverage will help consumers achieve their healthy weight goals. Healthy Slim is the first beverage in North America to feature quercetin combined with Slendesta, a natural vegetable protein that signals fullness to the brain, reducing hunger to help eat less and feel satisfied sooner. The new Healthy Slim(TM), features the following ingredients: Slendesta(R) -- a vegetable protein clinically proven to curb appetite; Fiber --8% of consumers' daily fiber to help to feel fuller longer; Quercetin--a powerful natural antioxidant that helps to burn more calories by producing sustained natural energy and endurance; 7 Essential Vitamins -- including vitamin C, E, B6 and B12. With just 20 calories, Healthy Slim is available in two delicious flavors, Tropical and Strawberry Melon. Both are packaged in recyclable 12 fl. oz. plastic bottles. Healthy Defense is formulated to promote year-round health and wellness, with ingredients clinically proven to help strengthen immune system. Healthy Defense features Epicor(R), a revolutionary, naturally made dietary supplement, as well as patented blend of quercetin, which help to balance the immune system and strengthen immune resistance. The new beverage features the following ingredients: EpiCor(R) -- naturally made ingredient that supports the body's production of natural antibodies and helps to balance the immune system; Quercetin -- supports immunity and produces natural, sustained energy; Vitamin D3 -- proven to activate the immune system and to support calcium absorption; Calcium -- helps build strong bones and promotes healthy muscles. FRS’s Healthy Defense provides as much calcium as a glass of milk; 8 Essential Vitamins- including 520% of the RDI of vitamin C Healthy Defense(TM) will also be available in recyclable 12 fl. oz. bottles in two delicious flavors, Pomegranate Blueberry and Citrus Pomegranate. Each contains just 20 calories per bottle.
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