December 24, 2014 7:33 PM ET

Internet Software and Services

Company Overview of Needle, Inc.

Company Overview

Needle, Inc. provides real-time expert shopping assistance services for ecommerce Websites. It operates a chat and voice communications platform that enables experts and product owners to engage online shoppers and raise conversion and net promoter scores. The company was founded in 2010 and is based in Bluffdale, Utah.

14864 Pony Express Road

Bluffdale, UT 84065

United States

Founded in 2010



Key Executives for Needle, Inc.

President and Chief Operating Officer
Founder and Chief Technology Officer
Chief Marketing Officer and Senior Vice President
Vice President of Communications
Compensation as of Fiscal Year 2014.

Needle, Inc. Key Developments

Amy Heidersbach Joins Needle as SVP, Chief Marketing Officer

Needle announced that, after more than 4 years at eBay Inc., Amy Heidersbach has joined the company as its SVP, Chief Marketing Officer. Amy is a seasoned B2C and B2B marketer, with more than 20 years of client and agency-side experience.

Needle, Inc. Names Scott Pulsipher as President and COO

Needle, Inc. announced that Scott Pulsipher joined the company as president and chief operating officer. Pulsipher had served as the general manager of Amazon Webstore since 2009. The current iteration of Amazon Webstore was launched in the US, the UK and Germany under his direction, and with his leadership, it has scaled to support the ecommerce business of tens of thousands of companies. Prior to Amazon, Pulsipher was the senior vice president of products and marketing at Sterling Commerce, and had joined Sterling via its acquisition of Yantra in 2005, where he led product strategy.

Needle Adds Adorama to its Retailers List

Needle, Inc. announced that it has added to its growing roster of clients. After Adorama's sister-site, Leisure Pro, completed a successful pilot and test with Needle in 2012, Adorama signed Needle as well, attributing the decision to the sales and brand loyalty Needle has generated on

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