October 25, 2014 11:01 PM ET

Commercial Services and Supplies

Company Overview of Yub, Inc.

Company Overview

Yub, Inc. operates an offline affiliate network that allows users to swipe their credit cards and get rewards. Its network enables merchants, retailers, and restaurants to track consumers from online clicks through to actual purchases to offline purchases in-store purchases on a massive scale. The company also allows user to access through their favorite deal site, mobile game, or blog; and consumers to link digital offers and promotions to payment cards for instant savings when they use the cards for in-store purchases. Yub, Inc. was formerly known as Metails Incorporated and changed its name to Yub, Inc. in February 2005. The company was founded in 2003 and is based in Mountain View, Calif...

321 Castro Street

Suite 1

Mountain View, CA 94041

United States

Founded in 2003

Phone:

650-265-7316

Key Executives for Yub, Inc.

Chief Executive Officer
Co-Founder
Co-Founder
Compensation as of Fiscal Year 2014.

Yub, Inc. Key Developments

Yub Launches Offline Affiliate Network

Yub unveiled the offline affiliate network, enabling merchants, retailers and restaurants to harness the power of the online affiliate model to drive in-store purchases on a massive scale. Retailers and restaurants can place offers and promotions online through any digital channel or existing online presence (including Facebook, Twitter, Google, etc.). However, the real scale comes from the retailer or restaurant utilizing Yub as their offline affiliate network, building their own ecosystem of content, deals and loyalty sites that promote their offers. Yub jumpstarts this effort by providing access to more than 10,000 online and mobile publisher partners. As consumers discover the ad or promotion for in-store purchases, they are prompted to activate the offer by registering a credit card. When the consumer uses the same credit card for the in-store purchase, Yub tracks the purchase through its TrueRealTime transactional tracking platform and the consumer instantaneously receives their reward. With these card-linked offers, consumers have no coupons to print, no mobile apps to download and no hassle to deal with. Yub provides a complete analytics suite so businesses can now track the performance of affiliate campaigns and measure ROI based on actual in-store sales.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
January 6, 2014
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Private Placement
November 18, 2013
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