August 21, 2014 6:27 AM ET

Internet Software and Services

Company Overview of FirstRain, Inc.

Company Overview

FirstRain, Inc., a cloud-based analytics software company, provides access to the business Web through its Business Monitoring Engine to marketing, sales, finance, and knowledge management professionals around the world. It offers marketing intelligence, sales intelligence, financial intelligence, and enterprise integration solutions; and Market Insights, an analytics solution that provides a real-time lens into the developments that impact the company's go-to-market strategy for CMOs, marketing teams, and strategic leaders. The company serves technology, pharmaceuticals, chemicals, and finance industries. FirstRain, Inc. was founded in 2000 and is headquartered in San Mateo, California with...

1510 Fashion Island Boulevard

Suite 120

San Mateo, CA 94404

United States

Founded in 2000

Phone:

650-356-9040

Fax:

650-571-5367

Key Executives for FirstRain, Inc.

Chief Executive Officer and President
Age: 53
Corporate Controller
Chief Operating Officer
Managing Director of India
Vice President of Technology
Compensation as of Fiscal Year 2014.

FirstRain, Inc. Key Developments

FirstRain Launches Mobile Calender Integration Through FirstRain Labs

FirstRain announced the beta launch of its mobile calendar integration, an innovative and intuitive way for sales professionals to increase customer engagement and reduce sales cycle risk. The FirstRain calendar capability arms users before each meeting with prioritized and highly relevant developments related to the customer, their company and the market. This guided action provides sales professionals with an immediate deeper understanding of their customer. FirstRain is also introducing FirstRain Labs, a new program designed to accelerate innovation between FirstRain and its customers and users. FirstRain's personalized business analytics create a personal interest graph based on a user's role, the product lines they are selling and to whom they sell. Now, with calendar integration, personalized, relevant information and action points are pushed to users on their mobile device to help guide the sales strategy for each meeting. The FirstRain mobile calendar integration empowers FirstRain users with mobile analytics by: Increasing the Quality and Frequency of Customer Engagement -- FirstRain helps to engage customer more often and more effectively by prompting with the real-time changes in their business and the actions that can take to help them. This helps to grow new revenue and protect existing revenue with personal view of their business and market as it develops, Guiding Activities to Drive More Opportunities -- FirstRain's newest mobile analytics guide and give context to help identify new business opportunities within the calendared event, Reducing Risk Through Real-Time Understanding of Customer and Market Events -- The FirstRain mobile calendar integration provides relevant and actionable market and customer insights to prevent surprises during meetings and to help users understand the risks impacting their sales cycle. FirstRain Labs was developed to support the company's ongoing mission to improve the relevance and quality of its solutions through early and direct feedback and insights from users. FirstRain Labs will grant participants beta access to other capabilities that are currently being researched and developed as well as to focus groups where they can share ideas with the FirstRain R&D team and the larger user community to accelerate innovation based on how they use information. FirstRain mobile calendar integration is the first capability to be released through the FirstRain Labs program. During the beta period, participants will help to refine calendar features and functions.

FirstRain, Inc. Introduces Personal Business Analytics(TM) for Salesforce1

FirstRain, Inc. introduced Personal Business Analytics for Salesforce1. FirstRain's Personal Business Analytics already provide executives with uniquely useful insights based on the company and business unit they work for, the role they have, the territory they are responsible for and the critical business drivers that accelerate growth. Now all this will be delivered in an intimate information experience within Salesforce1. Executives now have analytics that tell them what just happened in their customer's business that they have to act on and what action to take next -- right in the palm of their hand. Millions of business professionals already use FirstRain to get their own personal, role-based analytics that provide unmatched and highly relevant details into the changing characteristics of their customers and markets, down to the line of business, product, vertical market and dynamic trends. FirstRain's business analytics engine dynamically responds to developments detected in the global web and social media, combined with user's changing business interests, to deliver the most relevant personal business information experience available. FirstRain Personal Business Analytics will be available to customers via the FirstRain beta program. Within Salesforce1, professionals will now have the precise insights relevant to them and their business, so they can engage their key customers and immediately share key information with their team on Chatter -- easily bringing the brightest minds together to work on their opportunity. And executives will quickly see in real time the opportunities and risks occurring in their territory alongside other critical CRM data.

FirstRain, Inc. Presents at Strategic and Financial Investment Conference, Jun-18-2014 11:00 AM

FirstRain, Inc. Presents at Strategic and Financial Investment Conference, Jun-18-2014 11:00 AM. Venue: The Princeton Club, New York, New York, United States. Speakers: Penny Herscher, President & CEO.

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