July 29, 2014 6:08 AM ET

Internet and Catalog Retail

Company Overview of IronPlanet, Inc.

Company Overview

IronPlanet, Inc. operates an online marketplace for buying and selling used heavy equipment. The company offers construction equipment, cranes, mining equipment, oil and gas machinery, agricultural equipment, trucks, and motors; and attachments and parts, forestry machinery, forklifts, and quarry and aggregates. It also engages in the sale of industrial, commercial, and agricultural properties; and provides rental and online auction services. IronPlanet, Inc. was formerly known as IronPlanet.com, Inc. and changed its name to IronPlanet, Inc. in November 2009. The company was incorporated in 1999 and is headquartered in Pleasanton, California with operations in North America, Europe, the Midd...

3825 Hopyard Road

Suite 250

Pleasanton, CA 94588-8528

United States

Founded in 1999

304 Employees





Key Executives for IronPlanet, Inc.

Chairman of the Board and Chief Executive Officer
Age: 53
Senior Vice President of Operations and Services
President of Americas
Age: 55
Managing Director of EMEA
Managing Director of IronPlanet at Asia Pacific
Compensation as of Fiscal Year 2014.

IronPlanet, Inc. Key Developments

Ironplanet Announces a Licensing Agreement with BiddingAce

IronPlanet announced a licensing agreement with BiddingAce. Under the agreement, BiddingAce uses IronPlanet technology to power its e-commerce marketplace. The IronPlanet platform is ideally suited for industry-specific marketplaces such as general aviation, and with the combination of BiddingAce expertise, it will provide an important service to aviation enthusiasts worldwide. Through this licensing agreement, BiddingAce realizes significant benefits from IronPlanet's technology with its powerful industry-specific search capabilities, the ability to select from multiple selling models, and integration with back-end support teams and service providers that assist buyers and sellers in completing transactions. Unlike other listings sites and marketplaces, IronPlanet's platform enables end-to-end transaction management and customer support.

IronPlanet Launches allEquip

IronPlanet launched allEquip.com, an online, "buy now" marketplace of used construction equipment for sale at competitive prices. IronPlanet's allEquip offers online buyers the convenience of a 'buy now' marketplace for the ready-to-work equipment they need now. With a wide selection of equipment, buyers can purchase equipment online and every day at competitive prices with confidence knowing the equipment was inspected and guaranteed. The company is committed to making the buying and selling of equipment faster and easier. The allEquip 'buy now' marketplace gives sellers another option to sell their equipment in addition to IronPlanet's auctions - both having access to IronPlanet's global buyer base of over one million potential buyers. allEquip(SM) manages the complete transaction between the buyer and the seller, from equipment listing on the site through final payment. The detailed inspection reports provide a thorough description and photos of the equipment's condition and features. These reports are backed by allEquip's exclusive 100% guarantee, which ensures that the reports are a true representation of the condition of the equipment. Like IronPlanet's renowned inspections and IronClad Assurance(R) program, the allEquip 100% guarantee provides buyers from around the world the confidence to purchase equipment online. allEquip offers companies with extensive inventory of used equipment, including rental companies, OEMs, contractors and financial services companies, a new channel to deliver higher value and quick sales for their fleet disposal requirements. allEquip's reach to buyers around the world and the attraction of a wide variety of equipment for sale every day backed by guaranteed inspection reports, results in a cost-effective sales channel for equipment owners.

IronPlanet Forms Strategic Alliance with Mascus

IronPlanet announced a strategic alliance including a small minority investment with Mascus, an online marketplace for construction equipment, transportation vehicles and trucks and agricultural, forestry, material handling, equipment, headquartered in the Netherlands. The agreement includes the seamless integration of the two sites with new remarketing services to aid the ease, speed and availability of equipment. Advertisers on Mascus will now be able to quickly and efficiently push items listed on Mascus to IronPlanet for auction, further enhancing equipment disposition and speed to liquidity. In addition, buyers on IronPlanet will have greater access to the entire inventory of listings on Mascus. Sellers of used heavy equipment are increasingly moving from traditional publications and land-based auctions to the global reach and instant access of online marketplaces like IronPlanet and Mascus. Likewise, buyers of equipment turn to the Internet to find the equipment they need at the price they are willing to pay within the quick timeframe they desire. The alliance will provide the transparency of availability, pricing and location not available in printed publications and traditional auctions.

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