December 26, 2014 7:49 PM ET

Healthcare Equipment and Supplies

Company Overview of Basis Science, Inc.

Company Overview

Basis Science, Inc. develops health and heart rate monitors for fitness and wellness needs. It offers a wrist-based health tracker that helps people to incorporate healthy habits into their daily routines. The company’s tracker captures various data, including heart rate patterns, motion, calorie expenditure by activity, and multiple sleep stages, as well as perspiration and skin temperature. It sells its products through online store; and online retailers. Basis, Inc. was formerly known as Pulsetracer, Inc. and changed its name to Basis Science, Inc. in September 2011. The company was incorporated in 1998 and is based in San Francisco, California. As of March 25, 2014, Basis Science, Inc. o...

842 Folsom Street

San Francisco, CA 94107

United States

Founded in 1998

Key Executives for Basis Science, Inc.

Chief Executive Officer
Founder and Director
Chief Operating Officer
Vice President of Product Science
Vice President of Engineering
Compensation as of Fiscal Year 2014.

Basis Science, Inc. Key Developments

Basis Unveils Peak(TM)

Basis, an Intel company announced the next generation Basis Peak(TM) fitness and sleep tracker. Featuring a sleek new touchscreen design and improved sensor technology, Peak provides 24/7 heart rate monitoring, including during exercise, without the need for a chest strap. With Peak, Basis carries through its unique combination of automatic activity tracking, advanced sleep analysis and a healthy habits user experience designed to enable real behavior change, delivering the most comprehensive picture of fitness and sleep of any product in the category. Available in November, Basis Peak will retail for $199.99 and builds upon previous Basis models to provide better performance, increased functionality and an improved physical design. In developing Peak, Basis has reengineered its optical heart rate engine with more powerful sensor design for improved accuracy and consistency. Peak also continuously monitors movement, perspiration and skin temperature. This multi-sensor approach, combined with Basis' BodyIQ technology, enables Peak to automatically detect walking, running, biking, sleep phases, sleep quality and more. Even with these sensors working 24/7, Peak maintains a battery life of up to four days, a challenge for many other wearable devices on the market. Peak boasts water resistance to 5ATM, enough to withstand swimming, and is capable of displaying smartwatch notifications, like incoming calls and texts, from an iOS or Android phone, a feature that will be introduced in the future. Integrating Advanced Technology in a Sleek Design: Peak incorporates extensive technology and engineering improvements while leveraging the best of Basis' advanced fitness and sleep tracking capabilities. Features include: Intelligent Activity and Sleep Tracking with BodyIQ - The intelligence built into the original Basis fitness and sleep tracking system will carry over into Peak. This includes its BodyIQ technology, with proprietary algorithms, that allows for automatic tracking of sleep and physical activities (walking, running and biking) as well as Advanced Sleep Analysis which includes REM, Deep and Light Sleep, Toss-and-Turn, Interruptions and Sleep Quality. Premium and Customizable Design - Peak sports a sleek design and forged aluminum body with a Gorilla Glass 3TM touch screen - water resistant to 5ATM - and soft breathable silicone straps that are customizable. Basis will initially offer Peak in two options: a matte black module with black and red-accented straps, and a brushed silver module with white and gray-accented straps. Standard 23mm watch strap attachments also allow users to customize with a band of their choice. Healthy Habits System - Not only will Peak continue to automatically track healthy activities, but it will award credit through the Basis healthy habits system, designed to help users incorporate small, healthy changes to their daily routines. Helping users set tangible goals like going to sleep at the same time each night or standing up from their desk once an hour during the day, the healthy habits system automatically adjusts based on a user's progress to ensure that goals are reachable, and habits sustainable. Smartwatch Notifications - Peak is capable of displaying smartwatch notifications, including alerts for incoming calls and texts, from an iOS or Android smartphone. This feature will be a free future upgrade to all Peak customers, and these notification capabilities will be expanded over time. The band is also equipped with a vibration motor for such alerts. Optimized for Mobile - The Basis iOS and Android apps will power device set-up and display data throughout the day. In addition to basic metrics such as steps, calories, and BodyIQ fitness and sleep activities, the mobile app will display rich sleep, activity and habit insights to keep users on track. Availability: Peak will be available through select U.S. retailers, including Amazon, Best Buy and REI, as well as www.mybasis.com. Peak will also be available in Canada and the UK by the holidays.

Basis Science, Inc. Unveil Advanced Sleep Analysis and New 2014 Carbon Steel Edition

BASIS Science, Inc. unveiled Advanced Sleep Analysis, as well as their new Basis 2014 Carbon Steel Edition band. Advanced Sleep Analysis will be available on January 21 with the release of version 2.0 of the Basis app for iOS, Android and Web. Leveraging the Body IQ(TM) technology, Basis' multi-sensor approach enables Advanced Sleep Analysis to accurately identify users' sleep phases - REM Sleep, Deep Sleep and Light Sleep - as well as Toss-and-Turn, Interruptions and Duration. Basis also provides personalised sleep analysis with daily and average sleep scores so users can track their progress over time. All of this information is displayed in their web and mobile dashboards, along with activity tracking and physiological metrics like continuous heart rate to track stress, to provide users with the most comprehensive picture of their health. With Advanced Sleep Analysis the company striving to provide users with the most comprehensive sleep metrics that can empower real habit change and improve overall health. No other tracker is able to provide this level of insight.

Basis Science, Inc Appoints Ethan Fassett as Vice President of Product

BASIS Science, Inc. announced the expansion of its product team with the hire of Vice President of Product, Ethan Fassett. Most recently, Fassett was an entrepreneur in residence at Trinity Ventures. Previously, he served as senior vice president of product for GREE International. In his role, Ethan will leverage his extensive technology experience to drive Basis' product development, with a focus on the convergence of contextual data and wearable technology. Building on Basis' biosensor approach to physiology and behavior change, Ethan and the team will continue to make the Basis system more intelligent through an enhanced understanding of user behavior patterns and intention, sensor-captured information and other data-based insights.

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Type
Date
Target
Merger/Acquisition
March 25, 2014
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