July 23, 2014 12:12 PM ET

Internet Software and Services

Company Overview of newBrandAnalytics, Inc.

Company Overview

newBrandAnalytics, Inc. operates a social media intelligence platform that provides tools for service focused industries to extract intelligence from online conversations. It offers a suite of social media intelligence tools, including an online reputation management tool for social media managers that collects and processes unstructured social media comments about businesses at the local, regional, and brand level; and social competitive intelligence tools that turn online reviews into social competitive intelligence allowing users to distill social feedback and compare areas that matter most to their business in the context of competitive set. The company also offers a social engagement to...

1250 23rd Street, NW

Suite 450

Washington, DC 20037

United States

Founded in 2010





Key Executives for newBrandAnalytics, Inc.

Chief Executive Officer
Age: 43
Co-Founder and Chairman
Co-Founder and Chief Product Officer
Co-Founder and Executive Vice President
Chief Financial Officer
Compensation as of Fiscal Year 2014.

newBrandAnalytics, Inc. Key Developments

newBrandAnalytics, Inc. Presents at ETail West Conference 2014, Mar-05-2014 02:55 PM

newBrandAnalytics, Inc. Presents at ETail West Conference 2014, Mar-05-2014 02:55 PM. Venue: JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, Texas, United States. Speakers: Kristin A. Weller Muhlner, Chief Executive Officer.

newBrandAnalytics, Inc. Presents at The Americas Lodging Investment Summit, Jan-23-2013 02:30 PM

newBrandAnalytics, Inc. Presents at The Americas Lodging Investment Summit, Jan-23-2013 02:30 PM. Venue: JW Marriott at LA LIVE, Los Angeles, California, United States. Speakers: Mark V. Lomanno, Member of Advisory Council.

newBrandAnalytics, Inc. Announces Executive Appointments

newBrandAnalytics, Inc. named Kristin Muhlner as chief executive officer and was appointed to the company’s board of directors to serve alongside New Enterprise Associates and Revolution. Barton Phillips has joined the organization as executive vice president of sales. Muhlner brings 20 years of expertise in building mission critical technology solutions used by Fortune 500 companies. In her previous role as CEO of RollStream. Muhlner spearheaded the growth of the company and its SaaS product, paving the way for RollStream’s successful acquisition by GXS. Barton Phillips has joined the organization as Executive Vice President of Sales, and will drive the company’s sales and business development efforts worldwide. Most recently, Phillips was Area Vice President of Sales with Salesforce.com, where he was responsible for Public Sector sales in the US.

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