Company Overview of AdBrite, Inc.
AdBrite, Inc. operates an online advertising exchange platform that provides auctions for online advertising inventory to companies, advertising agencies, demand side platforms, real time bidders, advertising networks, and publishers. Its platform offers direct access to campaign data and analytics, and enables users to use third party data to target their online advertising campaigns. The company accepts and serves advertising units, including in-page video, media, full-page, banner, and text; third party advertising tags; and pre-roll videos. It also provides yield management solutions. AdBrite, Inc. was formerly known as MarketBanker and changed its name to AdBrite, Inc. in 2004. The comp...
731 Market Street
San Francisco, CA 94103
Founded in 2002
Key Executives for AdBrite, Inc.
Chief Executive Officer and President
Vice President of Finance & Business Operations
Vice President of Operations
Vice President and General Counsel
Compensation as of Fiscal Year 2013.
AdBrite, Inc. Key Developments
AdBrite Could Not Find A Buyer Yet
Jan 28 13
AdBrite, Inc. could not find a buyer for the business. Hardeep Bindra, Chief Executive Officer of AdBrite, said that Hardeep Bindra is telling partners that Albrite will close by the end of the month, and is in the process of selling off its assets. Bindra added that he had been trying to sell off the entire company, but sales talks unfortunately fell through a couple weeks ago.
ADmantX Partners With AdBrite Ad Exchange
Dec 21 11
ADmantX announced a partnership with AdBrite, Inc. to offer brand safety, greater ad engagement and page-level, cookie-less targeting to advertisers and publishers. Semantic-based analysis and dynamic categorization provided by ADmantX will now be available through adBrite, allowing them to leverage the combination of emotional intelligence and contextual and semantic targeting in real time. ADmantX leverages the combination of contextual and semantic targeting by not only matching ads to brand-safe, appropriate content, but takes it one step further by ensuring the underlying emotional response to content matches the action desired by advertisers. By knowing as much as possible about content the audience is consuming at the same moment the ad systems are selecting an ad to put in front of them, ADmantX optimizes placement and monetization opportunities for publishers.
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