Pinterest announced two new features that will help make the site more attractive to potential advertisers. The first is pins embedded with additional information about products, recipes and movies. The second is a Pin It button that is now available on nine mobile apps. The new pins are only available in Pinterest’s new look, which began rolling out in the middle of March. The new version of Pinterest was designed to increase user engagement, which in turn will help the company decide how much to charge for services like analytics and marketing opportunities.

Pinterest started rolling out Pinterest Web Analytics, a tool that will allow businesses to see how many visitors the content-sharing service is referring to their sites. The first feature, which shows data on how many people have pinned from a site, the number of views each pin has, and how many users have visited a site from Pinterest, is available for free for companies with a verified Web site. These new features make good on Pinterest’s promise to businesses late last year that it will introduce data analytic tools for companies to track Pinterest traffic. Pinterest, which began offering official accounts for companies in November, is focusing this year on “building foundations to monetize,” founder Ben Silbermann told the Wall Street Journal last month. The Web site does not currently have paid ads, but it’s looking at a potential advertising system, as well as working with businesses to learn how Pinterest can result in sales of merchandise, a potential revenue source for the site. Pinterest recently updated its site for business owners, which includes case studies from companies including Etsy and Allrecipes. Other features Pinterest may unveil later this year include “suggestions” for users based on what they have already added to their boards. The company also plans to launch international sites this year.

Pinterest is in talks to raise a new round of funding at a $2 billion to $2.5 billion valuation, said people familiar with the matter. No funding transaction has closed, one of these people said. According to Reuters, Pinterest declined to comment on any fundraising efforts.