December 22, 2014 9:25 AM ET

Internet Software and Services

Company Overview of Socialbakers a.s.

Company Overview

Socialbakers a.s. operates as a social media and digital analytics company. The company provides a social media analytics platform that allows brands to track, analyze, and benchmark their social profiles across various social platforms, including Twitter, Facebook, YouTube, Linkedin, Instagram, Google+, and VK in the Russian Federation to compare their social media performance to competitors and industry standards. It serves Fortune 500 companies worldwide. The company was founded in 2009 and is based in Plzen, Czech Republic with an additional office in Singapore. It also has development offices in Europe.

Pod Vsemi svatymi 17

Plzen,  301 00

Czech Republic

Founded in 2009


420 7 2492 6344

Key Executives for Socialbakers a.s.

Founder and Chief Executive Officer
Chairman and President
Chief Financial Officer
Age: 47
Chief Operating Officer
Age: 65
Vice President of Global Client Services
Compensation as of Fiscal Year 2014.

Socialbakers a.s. Key Developments

Socialbakers Announces Opening of its Asia-Pacific Headquarters in Singapore; Appoints Simon Trilsbach as its Vice President

Socialbakers announced the opening of its Asia-Pacific headquarters in Singapore. The company also announced the appointment of a vice president to lead its business in the region, Simon Trilsbach, formerly of Experian Marketing Services. Simon Trilsbach previously served as general manager with Experian Marketing Services.

Socialbakers Appoints Neil Weston as Chief Operating Officer

Socialbakers appointed Neil Weston as Chief Operating Officer. Neil joins the company to help drive growth within the business for both its SaaS and custom analytics clients. Neil brings over 20 years executive and sales management experience to the company. He has served as Senior Vice President at Nuance Communications, Senior Vice President and General Manager International at Omniture, President EMEA at Siebel Systems Inc., Vice President Asia Pacific and Japan at Vignette, and Managing Director of Australasia at Oracle, as well as holding executive and managerial positions at Xerox.

Socialbakers Appoints Luca Benini as Vice President of Sales for EMEA Region

Socialbakers appointed Luca Benini as Vice President of Sales for the EMEA region. Luca joined Buddy Media as the VP, Managing Director for Europe in 2011, with the responsibility of establishing Buddy Media's presence and operations in the region. Early wins included clients such as Unilever, Virgin Media, Marks & Spencer, and Gucci, among others. When Salesforce acquired Buddy Media in August 2012, he joined the Salesforce Marketing Cloud EMEA executive team as MD. Prior to that Luca worked for 7 years at comScore, a leader in data and analytics solutions, where he was VP Sales - Commercial Director, responsible for the overall revenues and client facing operations in Europe.

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