August 20, 2014 9:48 PM ET

Textiles, Apparel and Luxury Goods

Company Overview of Maidenform Brands, Inc.

Company Overview

Maidenform Brands, Inc. designs, sources, and markets a range of intimate apparel products for women in the United States and internationally. It operates in two segments, Wholesale and Retail. The company primarily sells bras, panties, and shapewear under various brands. Its shapewear products include thigh slimmers, waist nipper briefs, waist nippers, body briefers, control slips, and control camisoles. The company also sells sleepwear, bra accessories, and girl bras under the Maidenform label purchased from its licensees and other third-party vendors. In addition, it produces private label bras and shapewear; and designs, sources, and markets a collection of women's intimate apparel produ...

485F US Highway 1 South

Iselin, NJ 08830

United States

1,250 Employees



Key Executives for Maidenform Brands, Inc.

Chief Executive Officer
Age: 60
Chief Operating Officer
Age: 49
Senior Vice President of Design
Age: 50
Chief Supply Chain Officer
Age: 59
Chief Accounting Officer
Age: 42
Compensation as of Fiscal Year 2014.

Maidenform Brands, Inc. Key Developments

Maidenform Expands its Comfort Devotion Collection with New No Wire Bras

Maidenform extends its Comfort Devotion line with the launch of the No Wire collection. The new collection includes three wireless bra styles that provide the shape and form of an underwire bra without the wire. Each style features brushed cup liners, signature superior plush fabrics and soft cushioned pads for added comfort and every day wear. A hidden internal support system and engineered foam provide the shape, lift and support a woman needs. Maidenform's trademark Comfort Devotion material can be found at every touch point, while delicate details of lace embellishments, two-tone coloring and ticking bows add a feminine touch to the collection. Launching February 2014, the No Wire bras have a manufacturer's suggested retail of $40.00 and include the No Wire Demi: Sizes 32A-36A and 32-38C-C; Extra Coverage No Wire: Sizes 34-40B-C and 34-38D; and No Wire With Lift: Sizes 32-36A and 32-38B-C. All styles are offered in a variety of basic and fashion colors including Black, White, Latte Lift, Lasting Leopard and She's My Peach.

Class Action Suit Files against Maidenform Brands Inc. and Wacoal America Inc

The plaintiffs allege Maidenform Brands Inc. and Wacoal America Inc. prey on women's insecurities about body image to sell their products. The garments are made using shape wear fabric produced by a Spanish company, Nurel S.A. According to the lawsuit, Maidenform and Wacoal claim the fabric is infused with nutrients that will boost metabolism, reduce aging effects and actually slim the consumer's midsection. The lawsuit alleges those representations are untrue and designed to dupe insecure women into purchasing the products. The lawsuit seeks injunctive relief, restitution and punitive damages.

Maidenform to Close NC Operations, Cuts 285 Jobs

About 285 workers will lose their jobs by this time next year when a Cumberland County distribution center shuts down. HanesBrands will shut down the Maidenform Brands distribution hub after completing its purchase of the New Jersey-based underwear maker last week. HanesBrands is consolidating Maidenform's Fayetteville distribution center operations into its North Carolina network. Operations at the Fayetteville operation are scheduled to start phasing out in the first quarter of next year.

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