August 20, 2014 12:42 PM ET


Company Overview of ShopperTrak RCT Corporation

Company Overview

ShopperTrak RCT Corporation provides shopper insights and analytics solutions to improve retail profitability and effectiveness. It offers business analytics, interior analytics, and managed services; and ShopperTrak Insights, a Web-Based reporting for instant access to insights. The company helps companies identify, understand, and maximize their total shopper opportunity; and improves store performance through shopper behavior insights. It also helps retailers with solutions for retail store traffic counting, interior analytics, and industry benchmarking; and provides unique data benchmark tools that help retailers understand their performance in context of the market. The company serves b...

233 South Wacker Drive

41st Floor

Chicago, IL 60606

United States

Founded in 1989


312 529 5300


312 529 5310

Key Executives for ShopperTrak RCT Corporation

Chief Executive Officer and President
Age: 55
Co-Founder and Executive Vice President
Chief Financial Officer
Chief Executive Officer of Global Malls Division
Chief Executive Officer of EMEA Operations
Compensation as of Fiscal Year 2014.

ShopperTrak RCT Corporation Key Developments

Thomas Sabo Selects ShopperTrak to Manage Retail Traffic Counting and Analytics in its 86 Standalone Stores Worldwide

Thomas Sabo has selected ShopperTrak to manage retail traffic counting and analytics in its 86 standalone stores worldwide. The system will be used across 13 countries to provide Thomas Sabo with daily insight into store performance and sales conversion rates. The organisation will extend the system to the company's franchise network in the near future. ShopperTrak was selected for its global reach as well as its ability to convert sales data from multiple local currencies to Euros for easy analysis at Thomas Sabo's corporate headquarters in Germany.

ShopperTrak Corporation Appoints Bill McCarthy as CEO of its EMEA Operations

ShopperTrak Corporation has appointed Bill McCarthy as CEO of its EMEA operations as the company continues its global growth strategy. McCarthy previously held the position of Chief Technology Officer at the company's Chicago headquarters and replaces Todd Starcevich who returns to Chicago to fill a newly created role as head of ShopperTrak's global mall division.

Crocs Inc. Deploys ShopperTrak Managed Service

Crocs Inc. is taking major strides to manage and harness its store analytics. The company selected ShopperTrak to provide retail traffic counting and analytics in locations worldwide. Crocs easily implemented ShopperTrak's service into its own sales and labour IT infrastructure, consolidating access to the company's key performance data and giving unprecedented visibility into specific factors that drive success. Crocs completed their global implementation of ShopperTrak's Managed Service in late spring 2013 and are already in the process of integrating traffic data into their labour metrics to adjust personnel resources more effectively. The company also plans to pilot ShopperTrak's in-store analytics services to evaluate the effectiveness of visual merchandising and perform detailed store comparisons.

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