Internet Software and Services
Company Overview of Tealium, Inc.
Tealium, Inc. provides enterprise tag management solutions to clients worldwide. The company offers Tealium iQ, a tag management solution that allows business users to manage their tags across multiple digital touchpoints, such as Web, mobile, and video. Its Tealium iQ solution allows digital marketers to manage their online solutions; and deploy and manage third-party vendor tags, as well as correlate the data those tags generate into an actionable source. It also provides supported tags; Tealium DataCloud, a digital data platform; Mobile Tagging that helps digital marketers to improve mobile marketing; and AudienceStream, a real-time audience discovery platform for marketers. It serves bra...
11085 Torreyana Road
San Diego, CA 92121
Founded in 2008
Key Executives for Tealium, Inc.
Chief Executive Officer and Director
Vice President of Finance
Compensation as of Fiscal Year 2013.
Tealium, Inc. Key Developments
Ektron Announces Strategic Partnership with Tealium
Oct 15 13
Ektron announced a strategic partnership with Tealium. As part of the agreement, Tealium iQ will be integrated with Ektron so that organizations can better manage their multi-channel marketing campaigns, while ensuring optimal web site performance. Ektron and Tealium will work together to develop an Ektron connector for Tealium iQ.
Tealium Launches AudienceStream to Help Marketers
Sep 30 13
Tealium announced the launch of Tealium® AudienceStream™, a patent-pending, real-time audience discovery platform that helps marketers realize the promise of big data by making it easy to identify and leverage their most actionable audiences in real-time. Tealium announced the new product from its attendance at eMetrics Boston (Booth #241) and the Shop.org Annual Summit (Booth #1135). Tealium AudienceStream is the first service of its kind to enable marketers to define and create on-the-fly segments around their most actionable audiences; correlate customer activity across web and mobile channels; and then distribute those segments to major digital marketing tools to create automated actions based on behavior. This allows marketers to drive revenue and conversions through improved remarketing and real-time site personalization.
Tealium, Inc. Announces New Tag Management Capabilities for Testing & Optimization
Sep 4 13
Tealium announced the launch of new capabilities for advanced deployment of testing and optimization vendors, helping digital marketers improve online testing results while reducing their reliance on IT. The new capabilities, detailed in a free white paper entitled "Improving Testing & Optimization: Key Factors to Consider When Choosing a Tag Management Solution," are available within Tealium iQ, the company's market-leading enterprise tag management solution. The new features include: Flickerless support - Allows customers to run their optimization tests without flicker, which occurs when original content is displayed, followed by the test content. Integrating test data with analytics -Marketers can pass test data directly into their web analytics solutions, allowing them to correlate their test data with various visitor segments. Testing by segments - Users can design their tests to be run for only a specific segment of their audience. For example, a test may be set up to run for only existing customers. Nested tests - Users can create nested rules to avoid the potential conflict that can occur when running simultaneous tests. Avoid the holiday "code freeze" - Tealium allows marketers to avoid the holiday code freeze and continue optimizing their site during the most important time of the year. Define test areas without involving IT - Through the Tealium Web Companion browser plugin, Tealium users can select any portion of a web page and add specific test content without involving IT. Testing and optimization is an increasingly popular digital marketing strategy that involves testing different pieces of content against each other to achieve optimal conversions. According to the Tealium Digital 100, which identifies the most widely used digital marketing solutions, testing and optimization is the third most popular vendor category. Simply put, testing and optimization is technically complicated, requiring marketers to work across teams and sapping valuable IT resources.
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February 27, 2013