Company Overview of Corporation for Travel Promotion
Corporation for Travel Promotion, doing business as Brand USA Inc., operates as a cooperative destination marketing organization. The company encourages worldwide travelers to visit the United States; and communicates entry/exit policies and procedures of the United States. The company was founded in 2010 and is based in Washington, District Of Columbia with additional offices in China, Hong Kong, Japan, Korea, Taiwan, the United Kingdom, Ireland, Germany, Austria, and Switzerland.
1725 Eye Street NW
Washington, DC 20006
Founded in 2010
Key Executives for Corporation for Travel Promotion
Chief Executive Officer and President
Vice President of Operations
Senior Vice President of Partnership Marketing and Services
Senior Vice President of Global Partnership
Compensation as of Fiscal Year 2014.
Corporation for Travel Promotion Key Developments
Corporation for Travel Promotion Appoints Andrew Greenfield and Barbara Richardson to its Board
Feb 27 14
Corporation for Travel Promotion announced newly appointed Andrew Greenfield and Barbara Richardson as board members.
Corporation for Travel Promotion, Board Meeting, Mar 19, 2014
Feb 27 14
Corporation for Travel Promotion, Board Meeting, Mar 19, 2014. Agenda: To discuss the organization's accomplishments to date and upcoming initiatives, as it enters into its third year of operation.
Thomas Cook Group plc and Brand USA Announce Major Cooperative Marketing Agreement
Jan 19 14
Thomas Cook Group and Brand USA announced a major cooperative marketing agreement aimed at promoting the USA as the destination for European visitors. The multimillion dollar agreement is the biggest media and partnership deal Brand USA has made with a travel retailer in Europe, and is part of a fully integrated omni-channel campaign targeting travel-intenders across Thomas Cook’s platforms from online through to in-store, direct and inflight. The partnership, which will initially last for three months from its launch in mid-January 2014 and run simultaneously across the UK, Germany, Belgium and the Netherlands, will see Thomas Cook and Brand USA embark on a high-profile, multi-media campaign that fully utilises all of the holiday company’s consumer and trade touch-points. It will include in-store promotions across Thomas Cook’s retail estate, prominence in brochures, a variety of social media activities and dedicated sign up by Thomas Cook staff to Brand USA’s new agent training tool – the USA Discovery Program; as well as innovative print and digital marketing activity. With the goal to reinforce interest in traditional getaways, such as Florida, California and other gateway destinations, as well as stimulating further awareness of states – including Texas and Hawaii, and regions, such as the North East which takes in the cities of Boston, Philadelphia, Washington, D.C. and New York. The objective of the ‘Discover America’ campaign is to position the country as a diverse destination with near limitless experiences, highlighting the USA as a fresh and unexpected destination with welcoming and friendly locals. This major partnership follows the news that Thomas Cook has aligned its online media solutions and tour operator partnerships teams across Europe to create the Thomas Cook Media & Partnerships division. The initiative will bring together media and travel partnerships expertise within the group to deliver best in class marketing and media programmes to partners, suppliers and third party brands.
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