September 20, 2014 2:09 AM ET

Internet Software and Services

Company Overview of A Place for Rover, Inc.

Company Overview

A Place for Rover, Inc. operates a community for dog lovers to connect owners with sitters for home dog stays. It helps dog owners to find local sitters in Anaheim, Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fort Worth, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New York City, Oakland, Orlando, Philadelphia, Phoenix, Portland, Sacramento, Saint Louis, Salt Lake City, San Antonio, San Diego, San Francisco, San Jose, Seattle, Tampa, Tucson, and Washington, D.C. A Place for Rover, Inc. was founded in 2011 and is based in Seattle, Washington.

800 Howell Street

Suite 100

Seattle, WA 98101

United States

Founded in 2011



Key Executives for A Place for Rover, Inc.

Chief Executive Officer
Senior Vice President of Product Development
Director of Customer Experience
Chief Marketing Officer
Compensation as of Fiscal Year 2014.

A Place for Rover, Inc. Key Developments

A Place for Rover, Inc. Secures $7 Million in Series B Financing Led by Foundry Group; Brad Feld to Join to Board

A Place for Rover, Inc. announced that it has secured $7 million in Series B funding. New investor Foundry Group led the round and was joined by existing investor Madrona Venture Group. Brad Feld, Managing Director of Foundry Group, will join the board as part of the financing.

A Place for Rover, Inc. Hires Three New Executives

A Place for Rover, Inc. has hired three new executives: Scott Porad as Senior Vice President of Product Development, Susan Koehler as Chief Marketing Officer and Kristen Forecki as Director of Customer Experience. Scott Porad will be responsible for the product and engineering team. Previously, he was the Chief Technology Officer of the Cheezburger Network. Susan has over 20 year of business and marketing experience in consumer and high-tech industries. She was previously a senior leader at Microsoft, Dial Corporation and Warner Lambert Corp. In this new role, Susan will be working with the company to build innovative and strategic partnerships and will lead Rover's brand strategy and communications efforts. Kristen Foracki joins the Rover team as the Director of Customer Experience, adding a wealth of knowledge and expertise around customer satisfaction. Prior to Rover, Kristen was a Senior Product Manager at Amazon, where she worked on the company's business-to-business, third-party marketplace and vendor negotiation teams. She led the nationwide roll-out of Amazon's Levels of Service program and launched Amazon's Strategic Vendor Relationship program. Earlier in her career, Kristen was a Financial Analyst of General Mills' cereal business, contributing to new product launches and promotions.

A Place for Rover, Inc. Announces Exclusive Partnership with

A Place for Rover, Inc. announced its exclusive partnership with, a veterinarian owned and operated online resource offering advice from U.S. based, licensed veterinarians around the clock. The partnership makes the only online pet-care marketplace enabling this service for its' members. members who opt-in for the service will now have 24/7 access to, giving them the opportunity to ask questions of licensed veterinarians, online, any time of day or night. This new offering will help both pet owners and sitters identify any health problems early, accelerating necessary care or avoiding the expense of a potentially unnecessary trip to the vet office. members who opt-in for use of the service will be able to: - Consult with a licensed veterinarian online 24/7 to determine if a trip to a veterinary clinic is necessary. - Work with trained veterinarians to develop a plan to maximize their pet's health outcome. - Receive email and/or text message notifications when their consultation is ready for review, enabling sitters and dog owners to receive real-time updates whenever and wherever they are located.

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