Company Overview of GfK Custom Research, LLC
GfK Custom Research, LLC provides marketing research and consulting services. The company provides services, such as research on brand strategy, management, and communications; customer satisfaction, loyalty, and advocacy; mystery shopping services; online survey research; consulting; omnibus services; public affairs and corporate communications; strategic innovation; integration of consumer and shopper insights; and digital market intelligence. It also offers Brandpoint that allows the users to analyze Image Barometer findings. The company serves automotive, consumer, financial services, media, technology, healthcare, and government and academic industries in the United States and Canada. T...
75 Ninth Avenue
New York, NY 10011
Founded in 1974
Key Executives for GfK Custom Research, LLC
President and Chief Client Services Officer
Chief Executive Officer of GFK Consumer Experiences North America
Managing Director of Corporate Innovation
Compensation as of Fiscal Year 2013.
GfK Custom Research, LLC Key Developments
GfK Launches GfK FutureScape
Feb 19 14
GfK announced the launch of GfK FutureScape, a unique approach that identifies and sizes a range of opportunity spaces within a market, prioritizing those with the most potential and then using segmentation to pinpoint the highest-value consumers to target. The strategic assessment provided by GfK FutureScape stands apart from the competitive offerings, because it is based on a holistic analysis of: evolving consumer needs, the existing and emerging benefits offered in the marketplace and the company's own business strengths and assets. This comprehensive perspective helps increase the ROI of companies' growth and innovation investments by focusing resources on those spaces that are not only a good fit for their business, but are also the most likely to deliver maximum growth. GfK FutureScape helps companies identify and maximize future opportunities through a systematic approach: Provides a forward-looking view on both consumers and the marketplace -- and how they are changing; Identifies and sizes a range of opportunity spaces -- and prioritizes those with the most potential; Leverages segmentation to pinpoint the highest-value consumer targets --to maximize the potential for success. It supports all types of products and services, helping companies across all industries to capitalize on opportunities.
SKO Extends Contracts with Comscore and GfK Until 2015
Jan 14 14
The Dutch TV ratings group SKO has extended two contracts with Comscore and GfK until 2015. Comscore measures online TV use, under the project SKO Web TV, and GfK analyses and presents the data. Under the new contract, the measurements will also cover online-only content, and stricter quality controls will apply. SKO said it has also begun a programme to certify software used to measure online services. This allows online publishers to choose from a range of suppliers when joining the ratings programme. In 2014, SKO also plans projects on online commercials, an online panel and data integration. It aims to agree contracts with market researchers for these by March.
Gfk Appoints Pat Pellegrini as Executive Vice President of Media & Entertainment and Digital Market Intelligence
Dec 17 13
GfK has announced that media researcher Pat Pellegrini has joined the company as Executive Vice President of two key teams: Media & Entertainment and Digital Market Intelligence. In his new role, Pellegrini will lead GfK's North American efforts in areas such as new media technology, cross platform measurement, online purchase journeys, advertising effectiveness, mobile marketing, second-screen interactive/social TV, and audience measurement. He will also help create connections for GfK's media clients to the firm's experts in branding, customer experiences and loyalty, strategic innovation, and other key marketing disciplines. Pellegrini most recently was Vice President, Content & Product Management, at The Weather Network (Pelmorex Media Inc.).
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