Company Overview of Cohn & Wolfe Inc.
Cohn & Wolfe Inc. offers branding and creativity, consumer marketing, corporate, digital, and healthcare services. The company also provides brand marketing works and digital media campaigns. It serves energy, entertainment, financial services, sports marketing, and technology markets. Cohn & Wolfe Inc. was founded in 1970 and is based in New York, New York. The company has additional offices in North America, Europe, the Middle East, Africa, and Asia. Cohn & Wolfe Inc. operates as a subsidiary of Young & Rubicam, Inc.
200 Fifth Avenue
New York, NY 10010
Founded in 1970
Key Executives for Cohn & Wolfe Inc.
Founder and Chairman of the Texas Operations
Chief Executive Officer of London
Compensation as of Fiscal Year 2014.
Cohn & Wolfe Inc. Key Developments
Cohn & Wolfe Inc. Expands into Thailand with New Office in Bangkok
Jul 18 14
Cohn & Wolfe Inc. has opened a new, wholly owned office in Bangkok. The move builds on the agency's remarkable momentum in Asia - the firm now has 10 offices across the region and has enjoyed double-digit revenue growth in Southeast Asia for the past two years. Thailand is part of the company's plan to offer full coverage across Southeast Asia in advance of the much-anticipated official formation of the ASEAN Economic Community (AEC).
Cohn & Wolfe Launches ME-24 Mobile Engagement Unit in Joint Venture with Joule
Jul 17 14
Cohn & Wolfe announced the launch of the Cohn & Wolfe Mobile Engagement unit ME-24 in a joint venture with Joule. The global unit will be led by mobile industry veteran Kristine Newman, Senior Vice President, Mobile Engagement, Cohn & Wolfe. ME-24 offers three categories of service for clients: Mobile Engagement Strategy helps brands maximize mobile touch points as part of their overall marketing and business approach; Mobile Campaign Development focuses on campaign activation to promote a consumer product or brand; and Mobile Product Development includes the creation of proprietary technology products for brands such as mobile applications and other mobile-enabled, applied technology solutions. Cohn & Wolfe and Joule activated teams across North America, Europe and Asia to service the growing demand for multiplatform, integrated marketing and communications strategies and programs. The combined teams are delivering mobile solutions in markets around the world. Recent engagements include a mobile at-event installation for a large global healthcare client, a shopper activation for a major CPG concern and an integrated marketing campaign for a leading motorized vehicle manufacturer in Asia.
Cohn & Wolfe Names Laura Giannatempo and Zach Perles as Senior Vice Presidents, Consumer
Jul 14 14
Cohn & Wolfe announced the appointment of Laura Giannatempo and Zach Perles as Senior Vice Presidents, Consumer. Based in New York, both will report to Liz Beck, EVP, US Consumer Practice. Laura Giannatempo will manage multiple account teams in the Consumer practice, with a focus on Food and Bev erage clients She joins the agency from RFBinder Inc. where, as Senior Managing Director of Consumer/Food & Beverage. Zach Perles will supervise Lifestyle client teams within the Consumer practice. With widespread experience working on global consumer brands, he brings extensive knowledge of paid, earned, shared and owned media to the agency. Perles was previously V ice President, Global Marketing and Communications, for Prince Sports Inc. and subsequently V P of Marketing at Prince's new parent company, Authentic Brands Group LLC, where he managed the transition of the Prince brand to a licensing model.
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