The Reynolds and Reynolds Company announced that the Michigan Automobile Dealers Association (MADA) is endorsing the Reynolds LAW(R) 553 Universal Retail Sale Contract to the more than 700 new car dealerships that the association currently represents throughout Michigan. The LAW 553, as it is commonly known in the industry, is the most widely used document in automotive finance. It helps simplify lending processes between automotive retailers and financial institutions. Using LAW contracts also can help decrease the time it takes to process a vehicle loan and reduce the potential for errors, since one standard contract and set of procedures can be used consistently for all retail finance deals. Additionally, by offering the LAW 553 to their dealership members, the Michigan Automobile Dealers Association can help assure that its members are using sale contracts that accurately reflect Michigan law and industry regulations. The Reynolds LAW 553 is regularly reviewed to keep pace with new legislative and regulatory developments.

The Reynolds and Reynolds Company announced the availability of integration between its ERA(R) dealership management system (DMS) and the Volvo Vehicle Information and Diagnostics for the Aftermarket (VIDA) computer system for Volvo dealerships in the U.S. and Canada. This integration between the ERA DMS and Volvo VIDA can help dealership parts department personnel save time and effort in redundant data entry, allowing them more time to focus on customers. With the new integration between the ERA DMS and Volvo VIDA, parts departments can: Easily transfer parts pick lists from Volvo VIDA to the ERA parts screens, saving time and increasing accuracy by helping to eliminate re-keying of parts data from VIDA into the ERA parts screens. Access support screens for counter parts sales, parts lookups, and special orders. Speed parts order processing input and increase productivity, resulting in faster repairs, more efficient employees, and more satisfied customers.

The Reynolds and Reynolds Company announced the availability of its newest service from Reynolds Web Solutions, Search Engine Ad Management (SEAM). For dealerships using a Reynolds WebMakerX(R) Web site, SEAM can help them more effectively spend their marketing dollars through paid search ad management for online search engines. Targeting the right audiences with paid ads helps drive a higher rate of quality traffic to the dealership's Web site, which can produce more quality leads for the dealership's products and services and, as a result, increase sales. Reynolds Web Solutions offers Web site design, search engine marketing and optimization, inventory management, and internet marketing and sales training-all backed by Reynolds' world-class customer support team. In addition to SEAM, Reynolds recently has added new capabilities to its WebMakerX sites, including consumer interactive themes and inventory features and Online Service Reservations (OSR).