July 13, 2014 4:46 AM ET

Household Products

Company Overview of Henkel of America, Inc.

Company Overview

Henkel of America, Inc. engages in the businesses of laundry and home care, cosmetics/toiletries, and adhesive technologies. It offers beauty and personal care products; and adhesives, sealants, and surface treatment products. The company also provides soaps, body washes, laundry detergents, antiperspirants, and hair care and styling products. It serves transportation, electronics, packaging, aerospace, metal, maintenance and repair, and durable and consumer goods industries. The company was incorporated in 1987 and is based in Rocky Hill, Connecticut. Henkel of America, Inc. is a subsidiary of Henkel AG & Co. KGaA.

One Henkel Way

Rocky Hill, CT 06067

United States

Founded in 1987

Phone:

860-571-5100

Fax:

860-571-5465

Key Executives for Henkel of America, Inc.

Chief Executive Officer
Age: 52
Executive Vice President of Finance
Age: 66
President of Adhesive Technologies - North America
President of Henkel Consumer Goods Inc
Compensation as of Fiscal Year 2014.

Henkel of America, Inc. Key Developments

Six Flags Entertainment Corporation and Henkel North America Announce Multi-Year Partnership

Six Flags Entertainment Corporation and Henkel North America announced a two-year extension to their partnership agreement, designating the göt2b brand, as Six Flags' Official Hair Styling Product. This year, the göt2b brand will be integrated into the launch of two major coaster openings, including the roller coaster, Goliath at Six Flags Great America in Gurnee, Illinois, and the tall drop ride Zumanjaro, at Six Flags Great Adventure in Jackson, New Jersey, with on-site activation during media events and public openings, and various press and social media opportunities, which will leverage the extreme message of the göt2b brand with the parks' newest thrill rides. The strategic partnership includes brand messaging across the Six Flags Media Networks with out-of-home signage, unique attraction integrations, digital advertising and banner placement on sixflags.com, as well as experiential and product sampling programs in the parks. Henkel will also host a national sweepstakes on the göt2b Facebook page in conjunction with their beach trippin' waving spray for a trip to Six Flags Hurricane Harbor Los Angeles this summer.

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