October 25, 2014 5:12 AM ET


Company Overview of FitNow, Inc.

Company Overview

FitNow, Inc., doing business as Lose It!, develops and delivers a mobile application that provides principles of weight loss tracking and peer support. The company’s application enables people to manage their weight and improve their health. Its solution supports iPhones. The company also serves customers through its Website. It serves corporate customers and health professionals. The company was founded in 2008 and is based in Boston, Massachusetts.

581 Boylston Street

Boston, MA 02116

United States

Founded in 2008



Key Executives for FitNow, Inc.

Chief Executive Officer
Compensation as of Fiscal Year 2014.

FitNow, Inc. Key Developments

Lose It! Announces New Advisory Board

Lose It! announced the distinguished members of its new advisory board: Kristin Kirkpatrick, MS, RD, Deborah McConnell, MS, CES, and Dr. Roshini Raj, MD. Kristin Kirkpatrick is a nationally recognized nutrition expert practicing in Cleveland, Ohio. She has more than 15 years of experience in the health management area. Deborah McConnell, MS, CES, is a Global Master Trainer for Life Fitness and Hammer Strength. She has more than 18 years of fitness industry experience. Dr. Roshini Raj is a board certified gastroenterologist and internist. She is also a nationally known media personality.

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