August 29, 2014 10:47 PM ET

Internet Software and Services

Company Overview of Certain Software, Inc.

Company Overview

Certain Software, Inc. develops and markets event management software solutions for the meetings and events industry worldwide. The company offers Certain, an on-demand event management and collaboration solution that enables organizations to plan, promote, manage, and track events in an integrated cloud-based software suite. Its product suite includes Certain Platform, a hub for events information; Mobile that facilitates attendee engagement via Smartphones and tablets; Virtual, an event solution that transports meetings beyond a specific date and location providing attendees a virtual environment with instant access to conference schedules, sponsored events, marketing content, and live fee...

75 Hawthorne Street

Suite 300

San Francisco, CA 94105

United States

Founded in 1994





Key Executives for Certain Software, Inc.

Chief Executive Officer and President
Age: 61
Founder and Chairman
Chief Financial Officer
Chief Operating Officer
Vice President of Human Resources & Office Administration
Compensation as of Fiscal Year 2014.

Certain Software, Inc. Key Developments

Certain Software, Inc. Appoints David Burton as Vice President of Product Development and Cloud Operations

Certain Inc. announced it has appointed David Burton as vice president of product development and cloud operations. Previously, Burton spent eight years at Oracle, where he was the senior director of Oracle Applications Labs, responsible for all Marketing and Engineering systems used internally, including marketing automation, event management and PLM systems. At Oracle, Burton was responsible for implementing marketing and engineering systems for global internal uses.

Certain Inc. Names Mark Jauregui as Vice President of Service and Support

Certain Inc. announced it has appointed Mark Jauregui as Vice President of Service and Support. Jauregui will bring his extensive background managing global professional service organizations for both start-ups and industry leading companies to expand the growing adoption of Certain’s enterprise event management solutions. Jauregui joins Certain from Eloqua, where he most recently focused on driving implementation and on-boarding of enterprise accounts.

Certain Inc. and Marketo, Inc. Announce Strategic Partnership to Deliver Integrated Enterprise Event Marketing Solution

Certain Inc. and Marketo, Inc. announced a strategic partnership that allows marketers to integrate events into the revenue cycle. This integration between the Certain and Marketo platforms enables marketers to leverage existing marketing data across all marketing channels and enhance that data with the rich attendee profiles gathered during events; better understand and target buyers; and measurably contribute to driving revenue. Certain will become a strategic partner within Marketo's LaunchPoint ecosystem that provides complementary marketing solutions. As part of the partnership, Certain will bring to marketers an enterprise-class event management solution that fully leverages the marketing automation platform to deliver more valuable business relationships. The Marketo/Certain integration allows marketers to better understand who is attending their events, exactly where they are in the sales cycle and what needs to happen before, during and post-event to accelerate attendees' movement through the cycle. The data provides insights into attendees' various event engagements and powers personalization, enabling marketers to tailor the event experience for every attendee, from the emails they receive before the event and what they see on their online event agenda to the meetings they're invited to schedule and/or attend.

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