December 18, 2014 5:07 AM ET

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Company Overview of Sony Electronics, Inc.

Company Overview

Sony Electronics, Inc. engages in the research and development, design, engineering, manufacture, marketing, distribution, sale, and service of audio/video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products, such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products, including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional bro...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1972

Phone:

858-942-2729

Fax:

858-942-8186

Key Executives for Sony Electronics, Inc.

Chief Executive Officer
Age: 67
President
Chairman of Sony Corporation
Age: 72
President of Professional Solutions of America
President of VAIO of America
Compensation as of Fiscal Year 2014.

Sony Electronics, Inc. Key Developments

Sony Introduces a7II, the Full-Frame Camera with 5-Axis Image Stabilization

Sony Electronics has introduced another addition to its full-frame 7 lineup, the 7II (model ILCE-7M2). The new mirror less interchangeable lens camera is the full-frame camera to feature 5-axis image stabilization, allowing it to compensate for camera movement in five different directions to produce extremely sharp handheld images. The 7II model is equipped with a 24.3 effective megapixel 35 mm full-frame sensor and adds 30% faster AF responsiveness, enriched video shooting capabilities, redesigned ergonomics and more. The innovative 5-axis image stabilization on the new 7II detects and corrects camera shake along five axes during shooting, including angular shake (pitch and yaw) that tends to occur with a telephoto lens, shift shake (X and Y axes) which becomes noticeable as magnification increases, and rotational shake (roll) that often affects shots at night or when recording video. The 24.3 MP full frame sensor moves to accommodate all of these types of shake, with stabilization equivalent to up to 4.5 steps faster shutter speed of correction. Additionally, the 5-axis stabilization works cooperatively with Sony lenses with optical steady shot (OSS) to provide maximum stabilization and clarity, while also performing admirably with Sony A-mount lenses and third party lenses without on-board stabilization. Effects of the stabilization can be previewed via live-view on the LCD or OLED viewfinder of the camera. The new full-frame camera shares the powerful BIONZ X image processing engine with several other high-end Sony cameras, and adds a variety of advanced video functionality including the addition of XAVC S codec, which records video at a high data rate of 50 Mbps with advanced compression for impressive video quality. The Sony 7II full-frame mirrorless interchangeable lens camera will be available beginning on December 9, as body-only for about $1,700, or as a kit with the FE 28-70 mm F3.5 - F5.6 OSS zoom lens (model SEL2870) for about $2000. The new 70-300 mm F4.5 - F5.6 G SSMII telephoto zoom lens for A-mount cameras will be available for about $1,150 in February 2015. Pricing for the Vario-Sonnar T 24-70 mm F2.8 ZA SSMII and the Vario-Sonnar T 16-35 mm F2.8 ZA SSMII lenses has not yet been determined, however target ship timing is Spring 2015.

Sony Unveils New PXW-FS7 Compact 4K XDCAM Camera with Super 35 CMOS Sensor

Sony Electronics announced newest addition to its large sensor line is a complete camera system that delivers long-form recording capabilities with 4K resolution in a compact, hand-held design. The new PXW-FS7 XDCAM Super 35 camcorder combines the flexibility of native E-mount technology, the recording efficiency of the XAVC-L codec; the transfer speed and intelligence of XQD memory cards; and comfortable, handheld ergonomics, including a new Smart Grip. The new camcorder is designed for a range of long-form shooting and production applications, from "cinema verite"-style documentaries and reality TV to magazine shows, commercial and corporate applications. Native E-Mount; A-Mount Lens Compatibility: The PXW-FS7 is a native E-mount camcorder designed to give users maximum lens options and flexibility, smooth and silent iris, focus and zoom control, with auto exposure and SteadyShot stabilization. An extremely shallow, 18 mm flange-back distance enables the use of a range of 35mm lenses. Sony's optional LA-EA4 A-mount lens adaptor allows compatibility with a wide range of high-quality A-mount lenses. The new camera will be available in two versions: body-only, and the PXW-FS7K version with a new servo zoom E-Mount lens FE PZ 28-135mm F4 G OSS (SELP28135G). The new E-mount lens is the world's first 35mm full-frame interchangeable power zoom lens. It features constant F4 value, independent rings for iris, zoom and focus control, and is dust- and moisture-resistant. The SELP28135G has SteadyShot stabilization, minimum focus breathing and is enabled with Sony's new Super Sonic wave Motor (SSM) to reduce zoom noise while shooting. The PXW-FS7 is compatible with Sony´s new XAVC Intra and XAVC Long GOP formats, each supporting 10-bit 4:2:2 recording (XAVC-I, 180fps; XAVC-L, 120fps). Recording in UHD (3840 x 2160) resolution, slow motion up to 60fps and Full High Definition (1920x1080) with 60/50 progressive frames is possible. A firmware update in early 2015 will enable native HD recording in the Apple ProRes HQ 422 codec, when using an optional extension unit (XDCA-FS7). Through the XDCA-FS7's FS-RAW interface, the PXW-FS7 is capable of 4K/2K RAW recording with Sony's HXR-IFR5 and AXS-R5, or with a compatible third-party external recorder. The PXW-FS7 features 2 XQD card slots that support simultaneous recording and relay recording. To support the FS7's Slow and Quick motion and internal 4K recording, a new 128 GB XQD G series with ultra-high speed transfer up to 440MB/s (read) and 350MB/s (write) has been developed. XQD cards are also available in 64 and 32GB capacities. The camera includes a low-pass video filter, progressive pixel reading and advanced camera processing to give users a broad span of creative treatments and options such as high speed recording, high resolution and high sensitivity, with less aliasing and less rolling shutter. The camera's 4 built-in ND filters allow full exposure control in a range of lighting conditions, without requiring external ND filter equipment. S-Gamut3/SLog3 & S-Gamut3.Cine/SLog3 are supported for flexibility of post-production options. The camera's 11.6 million-pixel Super35 Exmor CMOS sensor delivers enhanced sensitivity, shallow depth of field, a high signal-to-noise ratio for fantastic low light performance. The new camera is designed to provide a range of creative shot options. It can be used hand-held, and is also designed for balanced shoulder-mount use without the need for additional rigs. The flexible viewfinder mounting system lets users easily relocate it for changing shooting positions. The supplied Smart Grip provides easy access to key camera functions including focus magnification; the user menu; REC start/stop; and zoom. Its assignable wheel allows control of Iris, Focus, Audio Level and Gain.

Sony Electronics Introduces New Line of ES AV Receivers Designed for Custom Installation

Sony Electronics further evolves the ES AV receiver line by introducing the new ES Z Series, designed from the ground up for the custom installation market with the installer top of mind. The ES Z Series is the perfect hub to the modern automated home entertainment universe. At the top of the series is the STR-ZA3000ES 7.2 Channel 4K AV Receiver, with additional models STR-ZA2000ES and STR-ZA1000ES available, all providing powerful simplicity. By focusing this new line on the installer, the new ES Z Series receivers have been completely redesigned to deliver the best integration experience possible. Streamlined and enhanced install features have taken priority, minimizing time and steps needed for system design and installation. Built with a no compromise system design, the new models now include an install friendly user interface and read panel, a button rich front panel for integration hidden by a magnetic faceplate, HDMI® with HDCP 2.2, HDMI Matrix Switching, 3rd party certification and In-Ceiling speaker adjustment, all allowing for incredible flexibility for any install need. Sony ES engineers have taken the existing on-screen user interface and tailored it for a faster, more fluid integration, whether using the on-screen menu, the front panel display or available web browser functionality. From the removable magnetic faceplate, to electronic component selection, special second generation ES solder, structural/chassis elements, and even screw placement, all of the new ES Z Series models are optimized for the most seamless install possible. The newly designed front panel includes install-friendly cursor keys, providing full operability without a remote, a two line-display that shows the information of Field and Value at the same time, and a numbered menu structure that helps the user not lose where they are in the process. While creating this appealing front panel, Sony's designers also created an elegant way to conceal the added buttons from wandering fingers with a magnetic faceplate. The back panel layout of all three models has also been redesigned to make wiring in a rack easier. A single-lined speaker terminal row allows for easy cable installation and management along with isolated Digital /Analog inputs provides for better audio/video quality. Whether it's providing a PDF of an install manual with a product manual or discrete IR codes in the new remote, the new ES line is designed for the installer to exceed customers' expectations. The STR-ZA3000ES delivers cinema-like surround sound and crystal clear music reproduction (110W at the rate 8 ohms, 1 kHz, 0.9% THD). Designed for a three room multi zone installation, every detail has been scrutinized and tuned in the higher interest of reliable, consistent sound performance. An 8-port Giga Ethernet Hub with Power over Ethernet support helps various network installation cases, allowing for system flexibility and simple connectivity. The HDCP 2.2 Repeater (2 input/2 output) delivers full-performance playback of 4K Premium Content with maximum visual and multi-channel sound quality, all with a simple HDMI connection. The STR-ZA2000ES offers 100W at the rate 8 ohms, 1 kHz, 0.9% THD, while the STR-ZA1000ES offers 90W at the rate 8 ohms, 1 kHz, 0.9% THD). With just the right amount of flexible, multi-zone High Definition connectivity, easy IP integration with control systems, powerful browser-based configurability and well-renowned ES build quality, these models provide an incredible Audio/Video experience the consumer won't easily forget. In-Ceiling Speaker mode is available for the customer using ceiling speakers, and the Sound Optimizer delivers real surround effects even at low sound.

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