Company Overview of KMR Group Limited
KMR Group Limited operates as an integrated research, information, and software company. It offers marketing and media survey solutions, software systems for data analysis, and analytical solutions. The company supplies a portfolio of research tools that enable advertisers, media planners, buyers, and sellers to access audience and marketing information locally, regionally, or globally. Its syndicated marketing and media surveys provide customers the opportunity to purchase comparable from one supplier. The company also develops software systems that enable customers to access and get analysis from syndicated marketing and media surveys, and TAM data. In addition, it offers consultancy servi...
26-30 Uxbridge Road
London, W5 2BP
Founded in 1998
44 20 8433 4010
44 20 8433 4003
Key Executives for KMR Group Limited
Compensation as of Fiscal Year 2014.
KMR Group Limited Key Developments
New York Court Dismisses NDTV's Lawsuit against Nielsen
Mar 11 13
The Supreme Court of New York has dismissed New Delhi Television Ltd.'s suit against Nielsen, Kantar and WPP on jurisdiction grounds, on the basis that there were "minimal contacts" with New York. In its suit, NDTV had claimed that Nielsen and Kantar's joint venture company, TAM India, has been manipulating television viewership data and ratings to favour some television channels. The court felt that India would be a more convenient forum than the US.
New Delhi Television Ltd. Sues The Nielsen Co. and KMR Group Limited for Tampering Viewership Data
Aug 1 12
New Delhi Television Ltd. has sued The Nielsen Co. and its partner KMR Group Limited in a New York court for tampering with TV viewership data to favour broadcasters who allegedly bribed executives in its Indian JV, TAM India. In an unprecedented action, the Indian television producer and broadcaster, NDTV, which owns the news channels NDTV 24x7 and NDTV India, has filed a suit in the New York State Supreme Court seeking damages of around $1.4 billion for negligence and fraud and hundreds of millions more for interference and breach of fiduciary duty. Advertisers and media agencies depend on TAM data - the only available measurement for TV viewership-to negotiate ad rates. In its 194-page lawsuit, NDTV claims that it had confronted Nielsen with evidence of data manipulation, including taped meetings with TAM India employees, which showed that they were willing to tamper data for bribes. Nielsen, according to NDTV, had admitted in meetings and through emails that its data was indeed being manipulated and that it was willing to address the issue by July 1, 2012. That Nielsen continued to publish these ratings despite repeated demands to stop distribution of TAM TV ratings until the sample size was increased and a proper security mechanism was put in place. The broadcaster has charged Nielsen and Kantar with operating worldwide through a deliberately complex web of subsidiaries and joint ventures, creating, at least in India, a monopoly and abusing the power of that monopoly.
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