The Nielsen Company (US), LLC provides performance management solutions for clients around the globe. It offers provides consumer packaged goods manufacturers and retailers with comprehensive view of the consumer through information and insights; and retail measurement services helping clients understand current performance and provide advanced analytical capabilities and solutions that aid in managing and improving future performance. The company also provides media and advertising clients audience measurement services across all devices, including television, radio, online, and mobile. It offers television and digital measurement services helping clients understand the reach of their conte...
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Founded in 2002
The Nielsen Company Presents at 10th Annual World Summit conference 2013, Jun-25-2013 through Jun-28-2013
Jun 25 13
The Nielsen Company Presents at 10th Annual World Summit conference 2013, Jun-25-2013 through Jun-28-2013. Venue: China. Presentation Date & Speakers: Jun-28-2013, Bruno Herrman, Director of Globalization and Localization, Bruno Herrmann, Director of Globalization and Localization.
NDTV Sues The Nielsen Company for $1.3 Billion in US over Tam Ratings
Jul 31 12
NDTV has now made this a legal issue by suing The Nielsen Company in a New York State court stating that Nielsen's wrongdoings, including negligence, gross negligence, false representations and prima facie tort have had catastrophic effects on customers, on the television industry, on advertisers and on viewers in the US and overseas. The suit was filed on July 26, 2012 and NDTV wants a minimum of USD 1.3 billion to USD 580 million for negligence, a minimum of USD 810 million for fraud and millions more on a variety of other causes of action including legal fees. The complaint has been made against various companies including WPP, Nielsen Company, VNU, ACNielsen Marketing Research India, Kantar Media Research, JWT India, IMRB International and TAM Media Research amongst others. NDTV's complaint said that the wrongdoings directly and proximately caused injuries to NDTV. The preliminary statement of the complaint stated that not stopping publication of data in India, even after direct and unequivocal notice of such violations, meetings between NDTV and Nielsen board was consistent with the objectives of the Nielsen board, and is done in reckless disregard of customers' rights.