July 10, 2014 2:13 AM ET

Internet and Catalog Retail

Company Overview of The RealReal, Inc.

Company Overview

The RealReal, Inc. operates an online luxury resale store for women and men. It offers brooches, belts, and printed pucci scarves; feminine dresses, floral prints, and ladylike full skirts; bags, smart separates, and dainty shoes; cutout dresses, girly skirts, and staple separates; coin purses and silver baubles; soft-as-silk blouses, blazers, and leather totes; jackets, coats, and blazers; diamonds, sapphires, malachite, and more; and pearl and diamond necklace or diamond panther earrings. The company also provides leather goods, spring—flat gladiator sandals, breezy skirts, knit scarves, streamlined silhouettes, suit jackets and ties, black and white palette products, flora and fauna produ...

1550-G Tiburon Boulevard

Tiburon, CA 94920

United States

Founded in 2011

Phone:

855-435-5893

Key Executives for The RealReal, Inc.

Founder and Chief Executive Officer
Chief Financial Officer
Executive Vice President of Operations
Chief Executive Officer of Japan
Chief Merchant
Compensation as of Fiscal Year 2014.

The RealReal, Inc. Key Developments

The RealReal Appoints Ann Paolini as Executive Vice President of Sales

The RealReal announced the appointment of Ann Paolini to its leadership team as Executive Vice President of Sales. She is joining the company after spending 25 years at Neiman Marcus as a senior executive. Ann will be responsible for the company's sales team and consignor relations. Ann spent 25 years with Neiman Marcus in senior management positions. Her most recent role was SVP Managing Director of Last Call, where she rolled out a new store format while growing the web business fourfold. Previously she held both merchant and store management positions.

The RealReal Expands Offerings To Fine Art; Announces Management Appointments

The RealReal announced its entry into fine art. The launch of this new category creates a unique and new marketplace for art. Mirroring The RealReal's fashion model, the company will offer rare access to unique pieces, product authentication and curated art. This combination of offerings instills buyer confidence and an ease of shopability of otherwise unearthed finds. The RealReal is creating liquidity for collectors who until now have not had a secondary venue to resell their art. Chris Deyo has been appointed General Manager of Art. His career in consumer products and e-commerce spans over 25 years. He joins The RealReal with 10 plus years of experience in product and business model innovation. In addition, Shawna Brickley has been appointed Director, Fine Art. Shawna comes to The RealReal with 15 years of fine art experience, including a significant tenure at Swann Galleries.

Real Real, Inc. Launches the Realreal Japan; Appoints Keisuke Seto to Head RealReal Japan

The RealReal announced the launch of The RealReal Japan. The newest addition is part of The RealReal's continued global expansion plan. With over 1.2 million luxury obsessed members, the site receives 1.5 million visitors per month and an estimated 70% of the site's consignors and consumers are repeat customers. The RealReal Japan to be helmed by newly appointed Chief Executive Officer, Keisuke Seto.

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Recent Private Companies Transactions

Type
Date
Target
Private Placement
April 15, 2014
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