Clearspring Technologies Inc. and 360i LLC announced a partnership to enhance search results for Web widgets, or tiny downloadable capsules that live on computer desktops. Using search engine optimization capability, Clearspring can now grant higher widget visibility for its clients, which include NASCAR, New York-based CBS Corp. and D.C.-based National Geographic. Widgets range from stock tickers to audio videos that users place into profile pages, blogs and other sites. This is how the new partnership plans to generate that traffic: Widget headers and footers can be created so that search engines can understand the content of the widget, determine its relevance and then link back to the appropriate Web site, thereby improving rankings across the engines.

Red Roof Inn announced that it has retained 360i LLC as its agency of record (AOR). Red Roof Inn selected 360i to help generate greater online visibility for their brand and increase customer reach through an integrated digital marketing campaign. 360i will be responsible for optimizing search results and producing online creative for Red Roof Inn, as well as managing and analyzing behavioral marketing and social media for the brand. By tapping into 360i's expertise and ability to execute leading-edge marketing initiatives, Red Roof Inn plans to increase brand awareness among its target audience and reach new consumers through emerging Internet vehicles.

360i LLC announced that Borders Group Inc. has selected 360i to manage digital advertising as the company's interactive agency of record. Borders will draw on 360i's expansive experience working closely with retail and e-commerce companies as well as its expertise in developing and implementing strategic digital planning, precise media execution, competitive research insights, account management, proprietary technology and advanced analytics to allow for rapid campaign optimization and expansion. Services will span Search Engine Marketing, display media, as well as emerging media, ensuring that Borders' presence is fully integrated cohesively across the digital landscape. Borders selected 360i through an extensive RFP process.