Company Overview of Public Broadcasting Service
Public Broadcasting Service, together with its subsidiaries, provides media programming and services for the American public. It provides approximately 2,700 hours of broadcast services to its 163 member public television licensees to inform, inspire, engage, and educate their customers. The company also offers promotional support services, including on-air promotional messages, print and radio advertising, press support, and the coordination of public television’s educational message and positioning; and interactive, development, and copyright administration services. In addition, it provides interconnection and technical services consisting of the scheduling and logging of satellite feeds;...
2100 Crystal Drive
Arlington, VA 22202
Founded in 1969
Key Executives for Public Broadcasting Service
Senior Vice President of Marketing and Communications and General Manager of Children's Programming
Compensation as of Fiscal Year 2014.
Public Broadcasting Service Key Developments
Public Broadcasting Service Appoints Donald Baer as the New Chairman of Board of Directors
Oct 31 14
Public Broadcasting Service appointed Donald Baer as the new chairman of its board of directors. Mr. Baer is Worldwide Chair and CEO of global public relations and communications firm Burson-Marsteller. Mr. Baer will continue to be a member of the Executive Committee.
Public Broadcasting Service Appoints Don Wilcox as Vice President of Digital Marketing and Services, with effective from October 27, 2014
Oct 22 14
Public Broadcasting Service announced that it has appointed Don Wilcox as vice president of digital marketing and services. He will report to Ira Rubenstein, Senior vice president and GM, PBS Digital. His tenure begins October 27, 2014. In this new role, Wilcox will oversee PBS.org and PBS Digital Studios, and will develop programs to help PBS stations strengthen membership at the local level. In addition, working closely with colleagues at the company and at member stations, he will leverage emerging digital channels and platforms to promote the company content.
Public Broadcasting Service Appoints Steve McGowan as Vice President of Research
Sep 12 14
Public Broadcasting Service, or PBS has appointed Steve McGowan as vice president of research. Mr. McGowan has been consulting with PBS for the past year, and is well known throughout the public media system as a past Member of the Board of Directors of American Public Television (APT). He will report directly to Jayme Swain, PBS Senior vice president, Strategy and Operations. His tenure on the PBS staff began last month. In this role, Mr. McGowan will provide strategic leadership and direction to the PBS Research team and provide data and research support to the organization to maximize the reach of PBS mission-driven content. He will serve as a senior advisor to PBS executives and will oversee and integrate all research projects. Working across multiple internal departments, he will provide metrics, analysis and insight regarding audience usage behaviors across all platforms. He will also collaborate with national public media organizations and stations to ensure that the company's system as a whole has the strategic information necessary to effectively serve the American people. Mr. McGowan joins PBS from Monocacy Media Partners, where he served as Managing Director, providing direction to media companies related to consumer research design, including project-level planning on new technologies, consumer adoption and usage.
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