October 01, 2014 9:09 AM ET


Company Overview of Hallmark Cards, Inc.

Company Overview

Hallmark Cards, Inc. provides Hallmark greeting cards and other products. The company offers greeting cards and gifts for holidays and special occasions; invitations and announcements; keepsake ornaments; art products; color separation and lithography prints and greeting cards; and crayons and markers, as well as art tools, crafting activities, and creative toys for kids. It also operates a department store that features fashion for men and women, cosmetics, and Hallmark products, as well as China, crystal, and decorative home accessories; a direct-to-consumer digital storefront that offers baby and children's clothing online; and a commercial and residential complex that offers shopping, di...

2501 McGee Trafficway

Kansas City, MO 64108

United States

Founded in 1910





Key Executives for Hallmark Cards, Inc.

Vice Chairman
Age: 58
Chief Executive of Australasia and Managing Director of Australasia
Chief Executive Officer of Kansas City Department Stores and President of Kansas City Department Stores
President of North American Business
Age: 51
President of Hallmark Hall of Fame Productions
Age: 67
Compensation as of Fiscal Year 2014.

Hallmark Cards, Inc. Key Developments

Hallmark Cards, Inc. to Eliminate 47 Jobs as Part of Reorganization of its Gold Crown Operations

Hallmark Cards Inc. announced that it is eliminating 47 jobs as part of a reorganization of its Gold Crown operations. The job cuts will include 19 positions at the Kansas City headquarters and 28 field representative positions. Hallmark cuts will involve as many as 250 jobs.

Hallmark Announces Executive Changes

Hallmark Australasian managing director Russell Parker himself is leaving the company to become chief executive of Kikki K. He said the decision to leave was unrelated to the restructuring of Hallmark New Zealand, and followed an unsolicited approach several months ago. Hallmark Australasia chief operating officer Shane Bonello will replace him as chief executive.

Hallmark Cards, Inc. Announces Expansion Plans for the Year 2014

Hallmark Cards, Inc. announced that the consumer feedback for Hallmark North America's new retail concept store, HMK, has been positive since the first store opened in Kansas City last October. Plans are in place to open two additional HMK locations this spring. In April, HMK will open in Southlake Town Square, a suburban retail community near the Dallas/Fort Worth area. Denver's Cherry Creek Shopping Center will welcome HMK in June. Strong back-to-school and holiday results helped Crayola revenues end the year 3% ahead of last year. Crayola's Digital Light Designer was named 2013 Innovative Toy of the Year by the Toy Industry Association. Toys "R" Us included the Melt 'n' Mold Factory on its 2013 Holiday Hot Toy list. In 2013, Crayola elevated its presence in Japan and China and plans to expand into other select international markets in 2014.

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