The Hearst Corporation introduced the ELLE Glassware created exclusively for Google Glass at Google I/O 2013. Hearst is the first magazine media company to develop and launch Glassware, with ELLE as the first Hearst brand included in the device's initial gallery of services. The Glassware is now available to early users as part of the device's Explorer launch. The teams from Hearst Corporation, ELLE and Google worked together on this launch of the world's top fashion magazine as Glassware. The partnership is a result of Hearst's ongoing research and development efforts, many of which are focused on building new mobile experiences. The launch of the ELLE Glassware is seen as an example of how Hearst plans to deliver content across its diverse properties, whether fresh, lifestyle perspectives from magazine brands, breaking news from Hearst newspapers and TV stations or essential business information from Hearst Business Media's financial, healthcare and automotive companies, in new ways on both emerging and existing mobile devices. The ELLE Glassware curates the best content from ELLE's most widely read and shared sections online, including ELLEDispatch, a fashion and culture news blog that provides read-aloud excerpts and bundled photos and video; daily fashion inspiration from Street Chic; magazine-like photo Lookbooks that Glass users can swipe through; and horoscopes, which allow the user to change astrological signs within the Glassware. While using the Glassware, users can share articles and photos with contacts and create reading lists and shopping wish lists that can be revisited later from a mobile or desktop device. The ELLE Glassware offers a unique set of content not seen with other Google Glass content partners. It aims to attract fashion-forward on the go professionals looking for timely fashion features and cultural segments.

Mario Barson has been named Vice President of Recruitment Advertising for Hearst-owned Texas newspapers, which are headquartered at the Houston Chronicle. Barson will focus on bolstering operations of the recruitment sector in Houston, as well as set the sales direction for the other Hearst Texas papers, including the San Antonio Express-News. He will also manage Hearst's recruitment advertising partnerships, including Monster.com. Barson joins Hearst from CareerBuilder.com where he served as an Area Sales Manager. With eight years of experience in sales leadership and business development, Barson specializes in harnessing maximum marketing potential by implementing cross-platform marketing solutions that include print, mobile, broadcast and interactive media.

The Hearst Corporation announced that Steven R. Swartz, president and chief operating officer of the company, will succeed Frank A. Bennack, Jr., as chief executive officer of the corporation, effective June 1, 2013. Bennack will continue to serve as executive vice chairman of the Hearst Board of Directors and chairman of the corporation's Executive Committee. The announcement was made jointly by William R. Hearst III, chairman of the Hearst Board, and Bennack, following a meeting of the Hearst Board of Directors. Swartz was named president in December 2012, after being named COO in March 2011. Swartz was president of Hearst Newspapers Division from 2009 to 2011, and executive vice president from 2001 to 2008.