December 17, 2014 9:28 PM ET

Media

Company Overview of Drawbridge, Inc.

Company Overview

Drawbridge, Inc. offers advertising solutions. It offers a true mobile advertising solution; and a cross-device platform that lets users show advertisements in application or on the clients’ site. The company was founded in 2010 and is based in San Mateo, California.

2121 South El Camino Real

Seventh Floor

San Mateo, CA 94403

United States

Founded in 2010

Key Executives for Drawbridge, Inc.

Founder and Chief Executive Officer
Chief Operating Officer
Head of North American Sales
Communications Manager
Vice President of Sales and Business Development - EMEA
Compensation as of Fiscal Year 2014.

Drawbridge, Inc. Key Developments

Drawbridge Appoints Brian Ferrario as New Vice President of Marketing

Drawbridge announced that Brian Ferrario has been tasked with taking the company's marketing efforts to the next level as its new vice president of marketing. Ferrario joined digital advertising technology company Rocket Fuel in 2008 as employee number 13, and was instrumental in helping the company achieve record category growth, numerous innovation, cultural, and revenue awards, and huge traction in the market that helped lead to a successful initial public offering.

Andy Miller Joins Drawbridge Board of Directors

Drawbridge announced the addition of Andy Miller to its Board of Directors. Mr. Miller is a current advisor and the former President and COO of Leap Motion, as well as a former Partner at Highland Capital. Previously, Mr. Miller was Vice President of Mobile Advertising at Apple, reporting directly to Steve Jobs. Mr. Miller also serves on the Board of Directors for The Weather Channel and SessionM, and is co-owner of the Sacramento Kings of the NBA. He joins Kleiner Perkins Caufield and Byers' Matt Murphy and Sequoia Capital's Jim Goetz on the Drawbridge Board of Directors.

Drawbridge, Inc. Announces Addition of Three Major New Features to its Cross-Device Advertising Platform

Drawbridge, Inc. announced the addition of three major new features to its Cross-Device Advertising Platform: the ability to serve desktop display ads, support for dynamic creative, and an enhanced self-service reporting dashboard. Each of these features makes it even easier for advertisers and agencies to serve more relevant ads and measure brand performance across platforms. Desktop Ad Serving: A recent Google study indicated that 90% of consumers use multiple devices sequentially to complete a task over time, including online shopping and planning trips. Given this trend, marketers need to leverage mobile data to offer more relevant desktop ads, as well as properly attribute conversions across devices. Drawbridge's full-stack, cross-device solution now offers advertisers the ability to use Drawbridge's cross-device data to run smarter desktop campaigns. Dynamic Creative: Advertisers can now serve ads with dynamically generated creative elements, including local-specific offers and product retargeting, through the Drawbridge Cross-Device Advertising Platform. Custom circulars by location have long been staples for big-box stores, car dealerships, and other brick-and-mortar outlets, and with dynamic creative, brands can now re-engage users across devices with tailored advertisements. Enhanced Self-Service Reporting: Analytics and campaign insights are valuable tools for marketers to study in order to maximize return on ad spend, and Drawbridge's self-service, cross-device campaign reporting tools have been significantly upgraded to reflect these needs. In addition to showing campaign performance across devices, all reports in the dashboard are now generated in real-time, including new video and rich media engagement rate reports.

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