December 25, 2014 7:03 AM ET


Company Overview of Silverpop Systems Inc.

Company Overview

Silverpop Systems Inc. provides digital marketing software that automates interactions by using customer data and individual’s behaviors to inform and drive every interaction in real time. The company offers an email marketing solution that facilitates email creation and delivery, campaign automation, advanced segmentation, multi-channel messaging, Web forms and landing pages, transactional emails and messaging, integrations, and performance and security features; and a marketing automation software solution that provides automated campaigns, scoring, Web tracking, landing pages and Web forms, campaign reporting, B2B marketing automation, email, and integrations. The company also provides co...

200 Galleria Parkway

Suite 1000

Atlanta, GA 30339

United States

Founded in 1999





Key Executives for Silverpop Systems Inc.

Chief Executive Officer
Age: 46
Chief Financial Officer and Executive Vice President
Age: 57
Senior Vice President of Operations
Managing Director and Senior Vice President of International Business Development
Compensation as of Fiscal Year 2014.

Silverpop Systems Inc. Key Developments

Silverpop Systems Inc. Presents at Venture Atlanta 2014, Oct-21-2014 05:00 PM

Silverpop Systems Inc. Presents at Venture Atlanta 2014, Oct-21-2014 05:00 PM. Venue: Georgia Aquarium, Georgia, United States. Speakers: William C. Nussey, Chief Executive Officer, President and Executive Director.

Silverpop Launches Marketing Automation for Ecommerce

Silverpop announced the launch of new solutions designed to bring advanced marketing automation capabilities to the ecommerce space. With this new approach of delivering industry-specific, packaged solutions, Silverpop will help these clients deliver highly tailored experiences across the customer lifecycle, measure engagement and spend and drive revenue in a way that is easier, more efficient and more cost effective than ever. These solutions also give marketers unprecedented insight about their customers and the revenue performance of their campaigns. Specifically, Silverpop now offers the products and services: Purchase Insights: Gives marketers important information about the amount of revenue attributable to email, how multi-touch campaigns increase revenue, and the impact of their campaigns on total orders and average order value (AOV); Engagement Insights: Tailors Silverpop's scoring functionality to the customer lifecycle, measuring RFM metrics, engagement levels, lifetime value (LTV), how engagement is changing over time and how likely engaged customers are to buy; Ecommerce Connector: Through a partnership with Windsor Circle, this connector allows for out-of-the-box integrations between Silverpop and multiple ecommerce platforms, including ChannelAdvisor, Magento, Shopify and others; Ecommerce Campaigns: These turnkey automated campaigns allow marketers to quickly engage with customers using pre-built first purchase, loyalty and win back messaging templates.

Silverpop Systems, Inc. Presents at ETail West Conference 2014, Mar-05-2014 09:45 AM

Silverpop Systems, Inc. Presents at ETail West Conference 2014, Mar-05-2014 09:45 AM. Venue: JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, Texas, United States. Speakers: Loren McDonald, Vice President of Industry Relations.

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