Internet Software and Services
Company Overview of Silverpop Systems, Inc.
Silverpop Systems, Inc. provides email marketing software and marketing automation solutions. It offers email marketing software solutions that create and automate email campaigns; marketing automation solution that builds intelligent and automated buyer-driven campaigns; reporting and analytics solutions; solutions to create personalized Web forms, landing pages, and microsites to drive acquisition and conversion; data and list management solutions to import, manage, and leverage marketing data; and survey solutions. The company also provides transactional email solutions to send personalized responses to customers; inbound marketing solutions to analyze and report on social media, SEO, and...
200 Galleria Parkway
Atlanta, GA 30339
Founded in 1999
Key Executives for Silverpop Systems, Inc.
Chief Financial Officer and Executive Vice President
Managing Director for EMEA and Senior Vice President of International Business Development
Senior Vice President of Sales
Compensation as of Fiscal Year 2013.
Silverpop Systems, Inc. Key Developments
Silverpop Launches Marketing Automation for Ecommerce
Mar 4 14
Silverpop announced the launch of new solutions designed to bring advanced marketing automation capabilities to the ecommerce space. With this new approach of delivering industry-specific, packaged solutions, Silverpop will help these clients deliver highly tailored experiences across the customer lifecycle, measure engagement and spend and drive revenue in a way that is easier, more efficient and more cost effective than ever. These solutions also give marketers unprecedented insight about their customers and the revenue performance of their campaigns. Specifically, Silverpop now offers the products and services: Purchase Insights: Gives marketers important information about the amount of revenue attributable to email, how multi-touch campaigns increase revenue, and the impact of their campaigns on total orders and average order value (AOV); Engagement Insights: Tailors Silverpop's scoring functionality to the customer lifecycle, measuring RFM metrics, engagement levels, lifetime value (LTV), how engagement is changing over time and how likely engaged customers are to buy; Ecommerce Connector: Through a partnership with Windsor Circle, this connector allows for out-of-the-box integrations between Silverpop and multiple ecommerce platforms, including ChannelAdvisor, Magento, Shopify and others; Ecommerce Campaigns: These turnkey automated campaigns allow marketers to quickly engage with customers using pre-built first purchase, loyalty and win back messaging templates.
Silverpop Systems, Inc. Presents at ETail West Conference 2014, Mar-05-2014 09:45 AM
Feb 17 14
Silverpop Systems, Inc. Presents at ETail West Conference 2014, Mar-05-2014 09:45 AM. Venue: JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, Texas, United States. Speakers: Loren McDonald, Vice President of Industry Relations.
Silverpop Systems, Inc. Announces the Launch of its Email Insights Application
May 13 13
Silverpop Systems, Inc. announced the launch of its Email Insights application via its recently formed Emerging Apps division. The application, which is integrated with email analytics provider Litmus, makes it simple for marketers to preview how emails will render across multiple channels and devices. Email Insights also gives marketers the ability to determine their recipients' device preferences, improving the customer experience as well as conversion rates. Specifically, Email Insights enables marketers to: Quickly preview the look and feel of mailings across 30 different email clients including Gmail, Outlook and iPhone and Android platforms. Develop reports and easily analyze through which devices and email clients recipients are opening emails. Determine the preferred device of each unique email recipient and send targeted content based on this preference.
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April 24, 2013