December 26, 2014 10:52 PM ET

Internet Software and Services

Company Overview of InsightsOne Systems, Inc.

Company Overview

InsightsOne Systems, Inc. offers cloud-based predictive analytic services. The company provides precision targeting and marketing insights as subscription-based services to mid to large business-to-consumer (B2C) companies. Its precision targeting service allows marketers to target offer through email, Websites, In-App, and mobile channels; and marketing insights service enable users to understand consumer behavior. The company was founded in 2010 and is based in Santa Clara, California. As of December 18, 2013, InsightsOne Systems, Inc. operates as a subsidiary of Apigee Corporation.

2953 Bunker Hill Lane

Suite 400

Santa Clara, CA 95054

United States

Founded in 2010



Key Executives for InsightsOne Systems, Inc.

Founder and Chief Scientist
Founder and Vice President of Engineering
Vice President of Solutions
Age: 55
Compensation as of Fiscal Year 2014.

InsightsOne Systems, Inc. Key Developments

InsightsOne to Deliver Predictive Intelligence for Independence Blue Cross

InsightsOne announced that Independence Blue Cross selected InsightsOne to help with predictive analytics capability and solutions. By combining cutting-edge 'big data' and predictive analytics technology, the InsightsOne solution allows users to predict their customers' hidden needs in order to increase consumer engagement, conversion, and retention. IBC also used InsightsOne in member acquisition campaigns to help identify potential customers who were likely to purchase IBC's specific insurance products.

InsightsOne Systems, Inc. Launches New Predictive Intelligence Marketing Workspace

InsightsOne Systems, Inc. announced the release of Marketing Workspace, a new feature of the InsightsOne Predictive Intelligence platform that puts the power of predictive analysis directly into the hands of marketers. For the first time, marketers will be able to better exploit the power of predictive intelligence to create more targeted, effective and valuable campaigns. In addition, the release brings new functionality to the InsightsOne Predictive Intelligence platform that includes new models and pre-built connectors to standard marketing applications. These new capabilities combined with the Marketing Workspace will allow marketers to build more effective campaigns, better leverage structured and unstructured data for predictive analytics, and more easily integrate predictive insight into their marketing ecosystem. The new version builds upon the company's sophisticated multi-channel consumer predictive intelligence platform, which uses the latest big data technology to precisely predict each individual customer's hidden needs. For instance, the platform can provide insight into who will most likely want to purchase a product or service, which customers are likely to be at risk of churning in the future, and which retention offers they will be most receptive to. Features of the new InsightsOne Predictive Intelligence Platform include: Marketing Workspace will allow marketers to analyze customers, predict their behavior and optimize campaigns; Marketing Workspace Segment Analyzer allows marketers to better understand consumer behavior and what they want and need; Enhanced unstructured analytic capabilities delivers integrated structured and unstructured big data analytics, improving results significantly over traditional non-big data analytic approaches; Packaged connectors for integration to popular SMS and email service providers (ESP's), such as ExactTarget, as well as web instrumentation to enable real-time data and offer feeds.

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