July 30, 2014 12:23 AM ET

Internet Software and Services

Company Overview of Transverse LLC

Company Overview

Transverse LLC provides TRACT, a SaaS-based real-time subscription and usage-based rating and billing solution for companies. Its TRACT provides on-demand revenue management, rating/metering, customer relationship management, subscriber management, product catalogs, real-time rating engines, invoicing, payments, analytics, and dashboards. The company was founded in 2007 and is based in Austin, Texas.

620 Congress Avenue

Suite 200

Austin, TX 78701

United States

Founded in 2007





Key Executives for Transverse LLC

Chief Operating Officer
Age: 44
Chief Revenue Officer
Vice President of Product Solutions
Vice President of Customer Operations
Compensation as of Fiscal Year 2014.

Transverse LLC Key Developments

Mobile Link Manages Complex Billing with Transverse LLC

Transverse LLC announced that Mobile Link has implemented the TRACT activity-based billing and subscription management platform to address the company's complex billing needs. Mobile Link works with Generac, Honeywell, Eaton, Siemens and Centurion automatic standby generators. When the generator experiences a change in status, Mobile Link sends an update to StandbyStatus.com, which forwards that information via website, email or text message -- automatically. Mobile Link is using TRACT Billing's advanced billing portal to manage customer subscription details, including renewal tracking information and ensuring that customers' transactional details are protected and PCI compliant. TRACT Billing is integrated with the service's existing financial software suite, providing full customer support from account management to invoicing and payments. Benefits include: Accurate, real-time view of customer activity and data across all back-end systems. Accommodation of complex billing plans, including one-time purchases, recurring fees, activity-based charges, and volume discounts. Assurance that cardholder details remain safe and secure using TRACT's PCI DSS Level 1 compliant application.

Transverse LLC Announces October 2012 Tract Billing Release Updates

Transverse LLC announced the October 2012 release updates for TRACT(R) Billing -- the only all-in-one activity-based billing, metering/rating, and subscription management platform. The release includes new features that help businesses manage their customers' accounts and tailor invoicing options. TRACT Offers Invoice Transparency Option for Customers The ability to monitor activities or usage in real-time set TRACT apart from competitive platforms. The October 2012 TRACT release gives businesses the option to keep customers better informed by presenting on the invoice a current balance on those activities. This feature is especially useful for customers who have purchased one-time bucket or allowance. For example, a customer who purchased a one-time package for 10 GBs worth of downloads with no expiration will now be able to track consumption of that 10 GBs of downloads monthly on their invoice. TRACT Provides Customized Renewal Generation Renewals are an essential mechanism for companies with recurring revenue. While TRACT has long enabled the automatic renewal of licenses or subscriptions at the end-of-term, the October 2012 TRACT release empowers businesses to customize renewal notifications as a customer's service nears the expiration date. Businesses will now be able to send personalized marketing messages to customers notifying them of approaching service expiration and present renewal promotions or incentives. TRACT Makes it Easier to Uniquely Identify Customer Behavior Customer analytics provide a powerful tool for understanding users customers better and improving users business. However, gleaning insight from analytics requires that the correct data is collected and interpreted, making unique service identifiers (e.g., license keys, usernames, email, or phone number) a key component to activity-based billing. Businesses can use the enhanced Service Identifier Management capability from TRACT to uniquely identify customers by a variety of service identifiers. For example, a TRACT customer can upload license keys into TRACT and be able to dynamically assign these to users as they purchase software, saving time and ensuring customer satisfaction. In addition to helping businesses manage these key identifiers, users can also search, filter, view details with history or simply glance at an overview of customer purchasing behavior, yielding valuable data that can enhance customer support and up-sell opportunities.

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