Internet Software and Services
Company Overview of Appthority, Inc.
Company Overview
San Francisco, CA
United States
Founded in 2011
Key Executives for Appthority, Inc.
Appthority, Inc. Key Developments
Appthority, Inc. announced that Mark Hodgson has joined the company as vice president of marketing. Mark will lead Appthority's charge in global marketing initiatives, brand development, key partner relationships and demand generation. With more than 25 years of experience in marketing technical products and services to consumers and corporations, Mark offers an extensive knowledge in building and driving customer-focused brand management. Mark's background in the mobile and Web application security spaces will aide him with his new responsibilities, which include global marketing programs for enterprise customers and partners. Most recently, Mark was responsible for WhiteHat's marketing strategy, which included corporate marketing, demand generation and research initiatives. He has also previously served in marketing management roles at Charles Schwab, BigFix, Symantec, SecurityFocus and Hewlett-Packard.
Arxan Technologies, Inc. and Appthority, Inc. announced a partnership that is aimed to increase trust in mobile apps and defend the App Economy against an emerging generation of malicious hacks or attacks. The Arxan/Appthority partnership enables enterprises and application developers to create and deploy mobile applications with confidence. The combined offering will include: Application integrity protection (AIP) that makes applications self-defending and tamper-resistant against hackers attempting to crack security controls or business logic, insert malware, conduct fraud, pirate apps, or steal intellectual property. Arxan's AIP platform mitigates risks and prevents compromise by embedding a custom Guard network directly inside an application to defend, detect, alert, and react to hacking attacks. Comprehensive static and dynamic analysis of multi-OS apps to bring visibility to the behaviors of applications to ensure they are safe, uncompromised and will not adversely affect the data and apps of the organization or its users.
Airpush announced at the SF AppShow a partnership with Appthority, Inc. This partnership will integrate Appthority's mobile security technology directly into the Airpush platform in order to scan all advertiser app promotions and URLs as an additional layer of protection to Airpush's manual approval process. Airpush seeks to set a new standard in mobile ad network security practices and encourages other networks to follow suit.
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