April 19, 2014 2:45 PM ET

Internet Software and Services

Company Overview of The 41st Parameter Inc.

Company Overview

The 41st Parameter Inc., a fraud detection software company, provides fraud detection and intervention solutions. It offers FraudNet for Transactions, an application for analyzing e-commerce transactions; FraudNet for Account Opening, an application for analyzing new account opening and determining the level of risk represented by the choice to fulfill it; and FraudNet for Account Takeover, a fraud management application that provides early warning of account takeover activities. The company also provides DeviceInsight, which enables Websites to converse with transacting devices; and ImageMask that allows users to mask private and sensitive data on various online documents and images. In add...

17851 North 85th Street

Suite 250

Scottsdale, AZ 85255

United States

Founded in 2004





Key Executives for The 41st Parameter Inc.

Chief Executive Officer and Director
Age: 51
President and Director
Chief Financial Officer
Executive Vice President of Engineering
Compensation as of Fiscal Year 2013.

The 41st Parameter Inc. Key Developments

The 41st Parameter Inc. Appoints Kathleen Peters as Vice President of Business Development

The 41st Parameter Inc. announced appointment of Kathleen Peters as vice president of business development. Peters will spearhead the company's global customer acquisition efforts and the growth of its channel partner program. Prior to joining 41st Parameter Peters held senior sales and business development roles at Cellcrypt, PalmSource and PacketVideo. Peters, who has deep mobile experience, joins 41st Parameter as the company continues to focus on aggressively meeting the device recognition needs of the expanding global market. She will be supported in her efforts by an established team that includes Eli Katz and David Britton.

41st Parameter Enhances FraudNet Cyber Security Platform

41st Parameter, has announced enhancements to its FraudNet cyber security platform. The most impactful is scalability, which makes FraudNet the most reliable hosted solution available. Other key improvements include expanded device recognition technology and more robust reporting capabilities that further strengthen Experian's Web fraud detection and risk-based identity authentication capabilities. The three key enhancements made to FraudNet include: scalability; broader mobile capabilities; and improved reporting. FraudNet is now able to evaluate more than 20 million transactions per day, allowing immediate identification of potential threats without compromising transaction speeds. Leveraging DeviceInsight technology, FraudNet provides the industry's best mobile device recognition. FraudNet users now have access to detailed reports, giving fraud investigators unprecedented insights to fraudulent activities within accounts and across the organization.

The 41st Parameter Inc. Announces General Availability of TrustInsight

The 41st Parameter Inc. announced the general availability of TrustInsight™, the first technology to connect consumers, merchants and financial institutions in a mutually beneficial network of trust. The TrustInsight Network helps recognize customers through trusted digital identities and approve more card not present (CNP) transactions in real-time. This offers the opportunity for online retailers to collectively boost top-line revenues by as much as $1 billion annually. TrustInsight executives will be demonstrating the value of the solution at the Internet Retailer Conference and Exhibition (IRCE) in Chicago this week. TrustInsight is built on patented DeviceInsight™ technology, already being used by the world’s leading banks and eCommerce organizations, that connects all parties involved in a purchase – consumers, merchants, issuing banks and credit card associations – in an online network to build and benefit from trusted relationships. To alleviate the challenges that sometimes come with CNP transactions, TrustInsight enables trusted, friction-free digital interactions. Dozens of online merchants and credit card associations already have signed on with the TrustInsight Network. The TrustInsight Network is based on a TrustScore™, which is derived from DeviceInsight technology and crowd sourced digital identity analytics to provide a real-time approach to confidentially transacting with customers – even if they’ve never been seen by a particular merchant before. Because TrustInsight enables online merchants to approve a higher number of credit card purchases, the technology drives revenue at participating merchants. Without TrustInsight, companies turn down many legitimate transactions – it’s a loss for the merchant, disappointment for the customer and lost fees for the bank or credit card company. TrustInsight effectively benefits all participants by uniting them in a network of trust.

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