September 30, 2014 6:53 AM ET

Internet Software and Services

Company Overview of Lead Intelligence, Inc.

Company Overview

Lead Intelligence, Inc. operates a platform that tracks the origin and history of every lead event generated. Its platform allows lead buyers, such as schools, agencies, and aggregators; and lead sellers, including organic lead providers, call centers, and aggregators to operate in a trusted environment. The company offers LeadiD Create that generates an identifier for every lead that users create and allows buyers to know what they are buying, and allows sellers to prove that their leads are legitimate. It also provides LeadiD Audit, which allows buyers to set flags and actions on various aspects of a lead's origin and history to make lead buying and contact decisions. In addition, the comp...

Box 492

Gwynedd Valley, PA 19437

United States

Founded in 2011

Key Executives for Lead Intelligence, Inc.

Founder and Chief Executive Officer
Senior Vice President
Chief Revenue Officer
Chief Technology Officer
Vice President of Business Development
Compensation as of Fiscal Year 2014.

Lead Intelligence, Inc. Key Developments

LeadiD Announces Introduction of New Consumer Intelligence Applications

LeadiD announced the introduction of several specialized applications available in its AppMarketplace, bringing marketers a deeper view of consumer intent. Also debuting is LeadiD Labs, a vehicle for new actionable data tools that customers can test drive. Solutions available in the AppMarketplace run atop the LeadiD platform, providing specialized intelligence in areas from fraud detection to quality scoring and demographics. New applications available include: Estimated Financial Health eScore: Powered by eBureau, a leading provider of predictive analytics and information solutions, the Estimated Financial Health eScore app is a proxy for a consumer's FICO score and allows marketers to make real-time decisions based on predictions of the consumer's financial health. LeadiD Fraud Detection: Powered by Forensiq, LeadiD Fraud Detection applications for first party and third party leads provide the tools to combat risky leads by judging fraud risk and determining sources of fraudulent activity behind leads. Another new aspect of the AppMarketplace is LeadiD Labs, a category of powerful apps that gives marketers cutting-edge insights about their consumers' behaviors. Launching with seven new applications, LeadiD Labs will continue to evolve based on customer feedback and data points revealed by developers.

LeadiD Appoints Paul Mcconville as Chief Revenue Officer

LeadiD announced the appointment of Paul McConville as Chief Revenue Officer. McConville leverages deep expertise in the enterprise marketing space to drive the company's revenue strategy, identifying opportunities to create multidimensional and highly detailed pictures of consumer intent in real time. McConville comes to LeadiD with nearly 20 years of expertise in building high performing sales and marketing teams focused on exceeding client expectations and growing businesses. He spent the last 10 years at Neustar and TARGUSInfo.

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Recent Private Companies Transactions

Type
Date
Target
Private Placement
April 24, 2014
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