July 30, 2014 3:51 PM ET

Professional Services

Company Overview of GuideSpark, Inc.

Company Overview

GuideSpark, Inc. provides benefits and open enrollment communication, new hire training/pre-hire training, and financial wellness services. It offers a custom online benefits and HR video library that transforms benefits communication with customized online videos that engage, inspire, and inform; a new hire training video library that supports the onboarding and pre-boarding process with videos that inspire and inform new employees; and financial wellness services to reduce employee financial distress, improve employee productivity, and reduce employee stress. GuideSpark, Inc. was founded in 2008 and is based in Palo Alto, California.

1032 Elwell Court

Suite 240

Palo Alto, CA 94303

United States

Founded in 2008





Key Executives for GuideSpark, Inc.

Chief Executive Officer
Chief Technology Officer
Vice President of Business Development
Director of Content and Customer Engagement
Vice President of People and Culture
Compensation as of Fiscal Year 2014.

GuideSpark, Inc. Key Developments

Guidespark Announces New Executive Hires

GuideSpark announced recent additions to the company's executive team to meet the needs of their growing workforce and expanding customer demand for their platform. Theresa Strickland was appointed to Vice President of People and Culture and Dharam Rai was named Vice President of Content Services. Strickland will focus on maintaining GuideSpark's collaborative culture as the company expands its growing employee base across multiple offices. In order to sustain employee engagement, she will leverage the company's employee communications platform and collection of best practice materials. Strickland joins GuideSpark with 18-plus years of recruitment and human resources experience. Most recently, she was the Vice President of Human Resources at Adap.tv Inc., a leading global, programmatic video advertising platform. Rai will ensure GuideSpark's new and existing clients receive the high quality service to engage employees and meet their HR goals. Rai has more than 23 years of experience in global support and education services, customer satisfaction, and partner management. Before joining GuideSpark, he was the Vice President of Global Support Services at Service Source.

GuideSpark Announces the Launch of New Video Platform

GuideSpark announced the launch of its new platform, a high-performance solution for video-based communications that delivers powerful new capabilities and even greater value to GuideSpark customers and their employees. In addition to hosting large customizable library of content in the world for benefits, compensation, talent management, health care reform and other complex employee topics, GuideSpark's platform now features a refined architecture to make the video experience even more interactive, engaging and effective. Specifically, the platform enables feedback tools such as surveys and quizzes to ensure employees get the most out of their experience., while employing deep analytics to help customers measure this engagement across geographies, employee levels, devices, departments, programs and other attributes that impact corporate-employee communications strategies. Key features of the new GuideSpark platform include: New HTML5 player - delivers a common experience across all devices, an important capability for employees who are geographically dispersed, or who prefer to consume content on their mobile devices; Enriched interactive content - lets customers create surveys, quizzes and other features to drive user engagement and feedback; Full analytics - building on GuideSpark's already-strong analytics and reporting tools, the latest version includes even more robust functionality to measure consumption and ROI, including a self-service analytics module; New and improved user experience - GuideSpark has bolstered overall performance, user interface and a host of other elements to enhance employee engagement and value to its customers.

Ochsner Health System Uses GuideSpark's Customized Short-Form Video Solution to Cut Costs and Educate Employees

GuideSpark announced that Ochsner Health System is using GuideSpark's customized short-form video solution to streamline the onboarding process for employees during the crucial first weeks on the job. After receiving feedback from employees that the onboarding process was too complex and overwhelming, Ochsner looked to GuideSpark to help communicate important information to new hires, everything from benefits to where to park on the first day. The company now uses GuideSpark's solution to educate, empower and engage employees on myriad topics.

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