Company Overview of 4INFO, Inc.
4INFO, Inc., a mobile advertising technology company, provides audience targeting solutions to publishers, agencies, and brands. It offers AdHaven targeted mobile advertising platform that includes a mobile advertising server, an audience and data management platform, and an analytics platform for targeting in the mobile advertising industry; and AdHaven Bullseye, which provides tools for precision targeting and measurement of customers. The company also provides AdHaven Audience Network, which includes a network of Web properties and applications to offer a suite of mobile advertising units in mobile Web, text messaging, mobile applications, video, and media. It enables publishers and appli...
155 Bovet Road
San Mateo, CA 94402
Founded in 2004
Key Executives for 4INFO, Inc.
Vice President of Finance & Human Resources
Compensation as of Fiscal Year 2013.
4INFO, Inc. Key Developments
4INFO Announces New Precision Targeting And Measurement Mobile Advertising Product For Consumers Moving To New Homes
Jun 18 13
4INFO announced immediate availability of its newest product -- AdHaven Bullseye(TM) for New Movers. By utilizing best-in-class mover data provided by Speedeon Data - a leading data services company, the product enables mobile advertisers to provide targeted product and service offers to people at every stage of the move process, and to measure results where they count -- at the cash register. AdHaven Bullseye for New Movers enables the delivery of highly-relevant mobile advertising to consumers across three different phases of the mover lifecycle: pre-movers with homes listed, pre-movers with homes under contract, and recently relocated new movers. These segments provide reach to the 4-5 million households monthly that have moved within the past 90 days, as well as 1-2 million households currently in the process of selling their homes. 4INFO developed its AdHaven Bullseye targeting and measurement capabilities by analyzing millions of mobile ad requests with location and using proprietary algorithms to match more than 152 million mobile devices to 101 million U.S. households. Speedeon Data's mover data is matched to households, enabling advertisers to exclusively target advertising to mover segments and eliminate wasted ad impressions.
4INFO, Inc. Announces Immediate Availability of its Newest Product, AdHaven Bullseye
Mar 28 13
4INFO announced immediate availability of its newest product, AdHaven Bullseye, which allows brands to reach consumer audiences with new levels of precision and confidence, and for the first time actually measure results for all verticals where it counts--at the cash register. The AdHaven Bullseye technology uses a new approach, establishing direct matches with popular 3rd party data sources, including: Acxiom, Datalogix including DLX Auto powered by Polk, and Nielsen Catalina Solutions, as well as direct 1:1 matches with a company's own customer data. By leveraging Big Data technologies, the new product ties 110 million mobile devices to 97 million households, enabling companies to target mobile ads with the same precision as online and direct mail and measure sales lift from in-store sales. Catalina is already using AdHaven Bullseye's targeting capabilities for its recently announced BuyerVision Mobile product, which is being piloted by CPG brands, including Campbell Soup Company's Pace salsa, to deliver personalized media to mobile devices based on in-store purchase behavior. AdHaven Bullseye provides the tools to target very precise segments among universe of 97-million U.S. households to reach a brand's most valuable customers, allowing more effective mobile marketing campaigns and delivering specific audiences at scale. Advertisers can use platform to run and measure their mobile advertising in parallel with their traditional TV and online campaigns to maximize reach and frequency across platforms, and as a result optimize campaign ROI," explained Jenkins. Privacy issues are also addressed by AdHaven Bullseye. The technology accurately matches household data to mobile device data, providing precise targeting and measurement -- without exposing or storing any personally identifiable information. Data collected by 4INFO is fully anonymized, so marketers and media buyers don't know the identities or home addresses of the people targeted. To further protect consumer privacy, 4INFO has partnered with the online privacy company, TRUSTe, to allow consumers to opt-out of targeted advertising through their TRUSTed Mobile Ads preference manager. This provides both transparency and control to the mobile consumer audience.
Avidbank Corporate Finance Provides $5 Million Line of Credit to 4INFO, Inc
Oct 16 12
Avidbank Corporate Finance, a Division of Avidbank, has provided a $5 million line of credit to 4INFO, Inc. The proceeds of this loan will be used to provide the necessary working capital to facilitate the company's growth in the mobile advertising market.
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July 31, 2013