Company Overview

Affinnova, Inc. provides marketing optimization software and services that enable marketers to develop products, advertisements, and designs. Its products include IDDEA, and optimization solution that features an interactive evolutionary algorithm that checks robust spaces of alternative concepts with target consumers to find the best top concept; 2D Measurement, a breakthrough measurement solution that combines monadic breadth of appeal with discrete choice intensity of appeal to measure top concepts against competitive benchmarks; and Line Super Set, a discrete choice based line optimization solution that evaluates multiple new products against current and competitive products to optimize ...

Affinnova, Inc. provides marketing optimization software and services that enable marketers to develop products, advertisements, and designs. Its products include IDDEA, and optimization solution that features an interactive evolutionary algorithm that checks robust spaces of alternative concepts with target consumers to find the best top concept; 2D Measurement, a breakthrough measurement solution that combines monadic breadth of appeal with discrete choice intensity of appeal to measure top concepts against competitive benchmarks; and Line Super Set, a discrete choice based line optimization solution that evaluates multiple new products against current and competitive products to optimize assortment and support new item sell-in. the company also provides Price Advantage, a forward looking discrete choice pricing solution that maps and models consumer preferences for current products at various price/offering scenarios; Concept Studio, a Web-based application that accelerates concept collaboration and development for new products, designs, and ad campaigns; and Advanced Conjoint that features a respondent interface that allows the highest levels of engagement while enabling available conjoint models. The company serves consumer products, life sciences, retail, financial services, design firms, ad agencies, packaged goods, consumer services, and high tech industries. Affinnova, Inc. was founded in 2000 and is headquartered in Waltham, Massachusetts. It has operations in Canada, Mexico, the United States, Argentina, Brazil, Venezuela, Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Spain, Sweden, Switzerland, Turkey, the United Kingdom, China, India, Indonesia, Japan, Malaysia, the Philippines, the Russian Federation, Thailand, Vietnam, Nigeria, and South Africa.

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