Company Overview of Affinnova, Inc.
Affinnova, Inc. provides marketing optimization software and services that enable marketers to develop products, advertisements, and designs. Its products include IDDEA, and optimization solution that features an interactive evolutionary algorithm that checks robust spaces of alternative concepts with target consumers to find the best top concept; 2D Measurement, a breakthrough measurement solution that combines monadic breadth of appeal with discrete choice intensity of appeal to measure top concepts against competitive benchmarks; and Line Super Set, a discrete choice based line optimization solution that evaluates multiple new products against current and competitive products to optimize ...
265 Winter Street
Waltham, MA 02451
Founded in 2000
Key Executives for Affinnova, Inc.
Chief Operating Officer and Chief Financial Officer
Senior Vice President of Business Development
Compensation as of Fiscal Year 2012.
Affinnova, Inc. Key Developments
Affinnova, Inc. Opens New Office in Chicago
Jan 8 13
Affinnova, Inc. has opened a new office in Chicago. The office is located in the Willis Building (formerly Sears Tower) at 233 South Wacker Drive, Suite 6225, in Chicago. Responding to strong demand, the company recently doubled the size of its headquarters in Waltham, MA. The company also expanded its European operations, which are headquartered in France, and grew its European employee base by 50%.
New Ricola Cough Drops Surpass Competition Using Affinnova, Inc.'s Platform
Sep 11 12
Affinnova, Inc. announced that The Ricola USA team turned to the company to optimize and test a concept for a dual-action cough drop. U.S. sales have been so successful that a global rollout is now planned. On the front end, the Ricola marketing team used Concept Studio, Affinnova's cloud-based concept collaboration and development application, to create over 2,500 possible dual-action cough drop concepts. Then using Affinnova's evolutionary optimization and active benchmarking capabilities, target consumers were engaged to identify the best dual-action product and determine the product's performance versus the competition and incrementality to the Ricola line. The winning product incorporated a liquid center that would require additional R&D and manufacturing investment.
Affinnova, Inc. Announces an Expansion of its European Operations
Jul 17 12
Affinnova, Inc. has announced an expansion of its European operations. Affinnova recently added staff members to support new clients in offices across Europe and will hire additional personnel in the coming months.
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