July 12, 2014 12:41 AM ET

Software

Company Overview of Affinnova, Inc.

Company Overview

Affinnova, Inc. provides marketing optimization software and services that enable marketers to develop products, advertisements, and designs. Its products include IDDEA, and optimization solution that features an interactive evolutionary algorithm that checks robust spaces of alternative concepts with target consumers to find the best top concept; 2D Measurement, a breakthrough measurement solution that combines monadic breadth of appeal with discrete choice intensity of appeal to measure top concepts against competitive benchmarks; and Line Super Set, a discrete choice based line optimization solution that evaluates multiple new products against current and competitive products to optimize ...

265 Winter Street

Floor 4

Waltham, MA 02451

United States

Founded in 2000

Phone:

781-464-4700

Fax:

781-464-4702

Key Executives for Affinnova, Inc.

Chief Executive Officer
Chief Operating Officer and Chief Financial Officer
Executive Vice President
Chief Technology Officer
Senior Vice President of Business Development
Compensation as of Fiscal Year 2014.

Affinnova, Inc. Key Developments

Affinnova, Inc. Launches Expansion to Asia

Affinnova, Inc. announced its expansion into Asia with a new office in Singapore and additional offices opening in India and China within a year. The new Singapore office is located at 1 Raffles Place, #20-61 Tower 2 and will be Affinnova’s headquarters across all of Asia.

Affinnova, Inc. Opens New Office in Chicago

Affinnova, Inc. has opened a new office in Chicago. The office is located in the Willis Building (formerly Sears Tower) at 233 South Wacker Drive, Suite 6225, in Chicago. Responding to strong demand, the company recently doubled the size of its headquarters in Waltham, MA. The company also expanded its European operations, which are headquartered in France, and grew its European employee base by 50%.

New Ricola Cough Drops Surpass Competition Using Affinnova, Inc.'s Platform

Affinnova, Inc. announced that The Ricola USA team turned to the company to optimize and test a concept for a dual-action cough drop. U.S. sales have been so successful that a global rollout is now planned. On the front end, the Ricola marketing team used Concept Studio, Affinnova's cloud-based concept collaboration and development application, to create over 2,500 possible dual-action cough drop concepts. Then using Affinnova's evolutionary optimization and active benchmarking capabilities, target consumers were engaged to identify the best dual-action product and determine the product's performance versus the competition and incrementality to the Ricola line. The winning product incorporated a liquid center that would require additional R&D and manufacturing investment.

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