Company Overview of Right Media, Inc.

Scott Thompson, CEO of Yahoo! Inc., may try to sell advertising technology platform, including Right Media, Inc. and APT, with Google, Microsoft and Silver Lake among the possible buyers targeted, AllThingsD reported citing sources.

Altitude Digital Partners announced that it has joined the Right Media Exchange from Yahoo!, the leading global display advertising exchange. Altitude Digital Partners (ADP) represents a new breed of digital marketing sales representation company that is embracing emerging technologies, trading platforms and targeting techniques to drive more effective campaigns and revenue for its clients. Through its seat on the Right Media Exchange, ADP will have direct access to demand creating greater efficiencies across the whole online media buying process delivering data driven and better optimized campaigns to achieve client ROI goals. Some key benefits of working with Right Media, Inc. include direct access to demand that drives higher rates for clients; expanded access to International networks; effectiveness and efficiency of reporting allows for better optimization across ad campaigns; better creative controls resulting in higher quality display ads for publisher partners; use of a trusted platform that ensures advertiser buys, both domestically and internationally, are better targeted, more efficient and provide unique insights about the users that are interacting with each ad campaign.