April 21, 2014 6:42 AM ET

Internet Software and Services

Company Overview of MyBuys, Inc.

Company Overview

MyBuys, Inc. provides cross-channel personalization services for retailers. It offers digital marketing and merchandising, and Web recommendations solutions; a remarketing suite that includes predictive display advertising, shopping alerts, direct mailing solutions; and mobile solutions. The company also provides display advertisement solutions, such as predictive retargeting and audience acquisition campaigns. MyBuys, Inc. was formerly known as RubiconSoft, Inc. The company was founded in 2001 and is headquartered in San Mateo, California with an additional office in Windsor, United Kingdom.

411 Borel Avenue

Suite 100

San Mateo, CA 94402

United States

Founded in 2001





Key Executives for MyBuys, Inc.

Chief Executive Officer and President
Age: 44
Chief Financial Officer
Senior Vice President of Engineering
Chief Customer Officer
Senior Vice President of Media
Compensation as of Fiscal Year 2013.

MyBuys, Inc. Key Developments

MyBuys Announces the General Availability of MyAds

MyBuys announced the general availability of MyAds. This new display ad solution enables retailers and brands to acquire new customers, retarget recent site visitors and reactivate dormant shoppers at no financial risk - MyBuys charges only once and only when a consumer makes a purchase. MyAds is comprised of three personalized display advertising solutions, each working in tandem to engage consumers at each point in the shopper lifecycle. MyAds Acquisition leverages the Active Shopper Database, consisting of 250 million unique, anonymized shoppers to model, target and drive new-to-file customers. MyAds Retargeting finds visitors who browsed but didn't buy and brings them back to an ecommerce site. MyAds Reactivation re-engages previous customers outside of the typical retargeting window and gets them to buy again. When combined, the three solutions also give marketers greater economic efficiency because they only pay MyBuys once to engage with consumers across each stage of the customer lifecycle - and they only pay when the consumer makes a purchase. In addition to MyAds for personalized display advertising, MyBuys provides MyMail for triggered email alerts and personalized email recommendations, and MySite for up-sells and cross-sells on e-commerce sites. Each is coordinated to ensure that consumers have a consistent, personalized cross-channel experience for every channel in which they interact with the retailer.

MyBuys, Inc. Presents at ETail West Conference 2014, Mar-05-2014 08:40 AM

MyBuys, Inc. Presents at ETail West Conference 2014, Mar-05-2014 08:40 AM. Venue: JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, Texas, United States. Speakers: Robert E. Cell, Chief Executive Officer and President.

MyBuys Delivers First Ever Integrated Customer-Centric Marketing Suite for Magento

MyBuys announced that it has delivered the only complete customer-centric marketing suite that seamlessly integrates with Magento e-commerce to automatically personalize display advertising, email, and web merchandising. MyBuys also announced new partnerships with eleven Magento-focused systems integrators. Taken together, the new integration and partnerships mean that the more than 200,000 organizations using Magento can go live with customer-centric marketing from MyBuys in days, with virtually no risk, and can immediately begin to drive up to 25% higher revenue for their business. In a radical step forward, organizations using MyBuys and Magento together gain enormous competitive advantage. For the first time, they are able to conduct coordinated, personalized conversations with consumers across devices and across channels. Consumer communications through display advertising, email, and on web sites become seamlessly connected, providing an unprecedented level of engagement in all messages and offers -- whether the consumer is shopping on their desktop, laptop, tablet or mobile device. The end result is up to 10 times better financial results than possible without MyBuys personalization. The combination of MyBuys and Magento allows businesses the opportunity to delight their customers, grow their business and increase revenue and margins. Magento offers scalable, cost-effective platforms designed to help businesses grow and succeed online, while providing them control and customization of the look and feel, content, and functionality of their online stores. MyBuys enables those same businesses to quickly deploy customer-centric marketing programs that will significantly increase revenue, average order value, purchase frequency and customer lifetime value.

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