July 29, 2014 12:58 AM ET


Company Overview of CROSSMARK, Inc.

Company Overview

CROSSMARK, Inc. operates as a sales and marketing services company for consumer goods industry, manufacturers, mass merchandisers, and retailers worldwide. The company was formerly known as SALESMARK and changed its name to CROSSMARK, Inc. in August 1996. CROSSMARK, Inc. was founded in 1905 and is headquartered in Plano, Texas with additional offices in the United States, Canada, Mexico, Australia, and New Zealand. It also has customer business offices in Pelham, Alabama; Rogers and Phoenix, Arizona; Anaheim and Pleasanton, California; Jacksonville and Tampa, Florida; Boise, Idaho; Lombard, Illinois; Des Moines, Iowa; Overland Park, Kansas; Foxborough, Massachusetts; Kentwood, Michigan; Edin...

5100 Legacy Drive

Plano, TX 75024-3104

United States

Founded in 1905





Key Executives for CROSSMARK, Inc.

Chief Executive Officer
Chief Financial Officer
President of Crossmark Sales Agency
Chief Information Officer and Senior Vice President
Executive Vice President and General Counsel
Compensation as of Fiscal Year 2014.

CROSSMARK, Inc. Key Developments

CROSSMARK Opens New Center

CROSSMARK announced that it has opened its new center for collaboration in Bentonville, Arkansas with top consumer goods suppliers attending the event ready to use the innovative and convenient high-tech facility as inaugural members. The company center for collaboration is across the street from Walmart's Home Office in Bentonville, Arkansas. It features technology to facilitate collaboration between suppliers and Walmart. The Center is located just steps away from Walmart's Home Office and features the latest in collaborative technology. A revolutionary concept in the retail industry, the company’s new facility is aligned with Walmart's objective of working closer with suppliers. The 18,562 square-foot facility provides teams with the latest in technology, abundant space, and close proximity to make collaboration easy with Walmart and Sam's Club: Nine joint business-planning rooms with flat-panel displays of various sizes and quantities. A presentation kitchen where food samples can be displayed in a consumer/home environment. A solutions center focusing on on-shelf availability and shopper research. Two rooms equipped with 8' X 16' PRYSM digital touch-screen walls. One large space on the second floor that can accommodate more than 100 people for town hall meetings or can be converted to an "action alley" displaying products. Other features at the company Center for Collaboration are designed to showcase in-home product usage, planogram layouts and modular planning strategies. An adjacent room can be used for the display of physical products on shelves as they would actually appear in a store.

CROSSMARK Announces Executive Changes

CROSSMARK has named Ben Fischer Chief Executive Officer. He most recently served as the company's President and COO, and will succeed Joe Crafton who is retiring after 26 years of service with the company. Fischer will assume his new role as CEO effective April 7, 2014. Fischer began his career in sales with Unilever and joined the company in 1990. He has held various roles within the company ranging from Account Executive and Regional VP to President of the sales agency prior to being named Chief Operating Officer in 2009.

CROSSMARK, Inc. Appoints Mike Graen as Vice President/Managing Director

Mike Graen has joined CROSSMARK as Vice President/Managing Director for CROSSMARK's Center for Collaboration in Bentonville, Arkansas. Graen, who has led numerous collaboration initiatives in the consumer goods industry, recently served as Director of Innovations at Walmart and also worked at Procter & Gamble, where he aligned systems with Walmart and developed other innovative solutions.

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