Internet Software and Services
Company Overview of PivotLink Corp.
PivotLink Corp. provides on-demand business intelligence solutions. It offers Business Intelligence (BI) Platform, a business analytics solution in the cloud that couples architecture with a Software as a Service (SaaS) deployment model to deliver solutions for various BI challenges; PivotLink Customer PerformanceMETRIX that gives retailers a deeper understanding of customer preferences and buying behavior; and PivotLink Customer Performance Management that allows online and omni-channel retailers to segment customers into actionable groups and correlate the effectiveness of marketing campaigns to those groups. The company also provides ReadiMetrix, a BI tool that provides retail, sales, onl...
15325 SE 30th Place
Bellevue, WA 98007
Founded in 1998
Key Executives for PivotLink Corp.
Vice President of Operations
Senior Vice President of Product Development
Compensation as of Fiscal Year 2013.
PivotLink Corp. Key Developments
PivotLink Introduces MarketingACTION
Jan 8 14
PivotLink introduced PivotLink MarketingACTION -- an all-in-one analytic solution that delivers relevant, timely marketing actions to B2C marketers. Leveraging marketing expertise and predictive analytics often found in much larger organizations, MarketingACTION equips mid-sized and smaller retailers with actionable insights for effective customer acquisition, development, retention and winback campaigns. MarketingACTION enables retailers to add marketing and customer analytics experts to their team at a fraction of the cost of hiring resources. Powered by PivotLink's Customer PerformanceMETRIX application and data center, MarketingACTION delivers strategic recommendations and tactical actions based on data from the customer's operational marketing systems, including email marketing, social marketing, and other applications. MarketingACTION helps marketers accelerate results in areas such as: Customer Acquisition: Best cohorts, marketing channels, offers and content. Customer Development: Best upsell, cross-sell and ecommerce to in-store offers and timing. Customer Retention/Winback: Minimize churn and identify best offers, channels and timing for winback and loyalty campaigns. Marketing Attribution: Online marketing effect on both online and offline transactions. Marketing Budget Optimization: Optimal spend recommendations by objective, channel, segment, timeframe. Predictive Analytics: Assess and score likelihood to buy, respond and churn.
PivotLink Corp. Expands Marketing Intelligence Application to Help Retailers Optimize Customer Performance
Nov 25 13
PivotLink Corp. introduced its Customer Performance Dashboard for PivotLink Customer PerformanceMETRIX. This latest CPM release expands PivotLink's suite of best practice analytic dashboards and reports, giving marketers a "bottom-line" set of metrics that define the ultimate measure of marketing spend effectiveness. PivotLink's Customer Performance Dashboard gives marketers an instant view into how their new, potential, loyal, and inactive customer groups are changing over time. Marketers can instantly compare time periods to understand changes in customer count, purchase frequency, average spend and total spend.
PivotLink Corp. Presents at 10th Annual East Coast Technology Growth Conference, Oct-15-2013
Oct 3 13
PivotLink Corp. Presents at 10th Annual East Coast Technology Growth Conference, Oct-15-2013 . Venue: Westin Copley Square, Boston, Massachusetts, United States.
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