October 25, 2014 9:37 PM ET


Company Overview of Xaxis, LLC

Company Overview

Xaxis, LLC, a digital advertising company, delivers targeted digital media products that allow advertisers to reach and understand their audiences. The company constructs vivid audience portraits to reach consumers. Its solutions include Xaxis Awareness, a set of products to build equity and increase brand visibility with the right audiences; Xaxis Engagement, a range of products to deepen connections with consumers and encourage brand bonding; Xaxis Action, a set of products to incite desired behavior in key audiences and drive conversion activities; and Xaxis Insight, an analytics suite that sheds light on underlying digital truths about audiences, media performance, and value. The company...

132 West 31st Street

31 Penn Plaza

New York, NY 10001

United States



Key Executives for Xaxis, LLC

Chief Executive Officer
Chief Financial Officer
Chief Operating Officer
Chief Executive Officer of EMEA
Vice President and Director of Global Finance
Compensation as of Fiscal Year 2014.

Xaxis, LLC Key Developments

Xaxis Appoints Sawato Yoshii as Country Manager, Japan

Xaxis announced that it has named Sawato (Stephan) Yoshii as country manager for Japan. Yoshii will lead the firm's operations in the large and fast growing Japanese digital ad market with responsibility for business development, partnerships and publisher relations. He will play a key role in expanding the programmatic availability of digital inventory across Japan's premium publishers, working with media companies and technology partners to continue to enhance the Xaxis offering. An accomplished executive in the Japanese digital media space, Yoshii joins Xaxis from Dentsu affiliated e-marketing firm, Opt Inc. where he led client services and business development efforts for the agency's programmatic operations. In this role he was responsible for driving advertiser interest in Japan's nascent programmatic market and forming strategic deals with ad tech companies including Criteo and BrightTag (now Signal) and publishers such as Yahoo! Japan. Earlier, Yoshii served in marketing and business development roles at BBFM and Celsys.

Xaxis and GumGum Introduce First Programmatic Platform for In-Image Advertising

Xaxis announced it has partnered with GumGum to launch the first-ever programmatic product for buying in-image advertising at scale. Xaxis clients will gain first-look rights to programmatic inventory across GumGum's scalable platform, including images surrounding tentpole events ranging from movie award shows to major sporting events to high-profile technology launches. launch, the new product will be available in the US with a rollout planned for additional markets.

Xaxis Announces Launch of Xaxis Prime

Xaxis announced the launch of Xaxis Prime, the ad industry's first fully programmatic product to guarantee human viewership for advertisers' digital brand campaigns. Developed to address the proliferation of fraudulent tactics dragging down the reliability of open exchange inventory, Xaxis Prime extends beyond pre-bid analysis and post-campaign blacklisting to dynamically identify and block robot traffic and suspicious sites as campaigns are running. Xaxis Prime is powered by a multi-stage evaluation engine, which combines the company's existing fraud prevention safeguards with several new technologies, including a proprietary, human verification tool. This tool, fueled by internal and partner technology from Adara, Solve Media and Moat, enables Xaxis to create proprietary audience segments of visitors who have answered CAPTCHA, completed transactions or demonstrated specific human behaviors such as creative engagement and social sharing. These segments are then cross-referenced in the Xaxis data management platform (DMP) against pre-bid impression evaluations and post-bid analysis of traffic metrics providing the assurance of human traffic in market. At rollout, Xaxis Prime delivers a no-fraud guarantee across the Xaxis Marketplace consisting of the premium publishers with integrated third party verification provided by Integral Ad Sciences. In addition to the proprietary human verification tool, Xaxis Prime guarantees 90% viewability, 95% Brand Safety and includes ongoing audits of all inventory, pre-bid impression evaluation, post-campaign reporting to validate inventory and audience that was acquired.

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